# Anniversary Whiskey Branding These Limited-Edition Johnnie Walker Bottles Come in Three Styles By Michael Hemsworth | Published 2020-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-johnnie-walker References: [conveniencestore](https://www.conveniencestore.co.uk/products/johnnie-walker-celebrates-200th-anniversary-with-new-bottle-styles/647611.article) & [johnniewalker](https://www.johnniewalker.com) These limited-edition [Johnnie Walker](https://www.trendhunter.com/trends/lunar-new-year-limited-edition) bottles have been unveiled by the brand for its 200th anniversary to help commemorate its progress so far. The new branding includes bottles for its Red Label, [Black Label](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle) and Gold Label Reserve varieties, which are each emblazoned with the brand's signature "Keep Walking" slogan proudly on the rear. The spirits can be purchased individually or in a special three-bottle bundle. Johnnie Walker's GB Brand Ambassador Ali Reynolds spoke on the new limited-edition Johnnie Walker bottles saying, "These limited-edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone. This striking new design is sure to stand-out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Bottle Design:** Opportunity to create exclusive and eye-catching bottle designs to commemorate special occasions and milestones. - **Brand Collaboration for Special Editions:** Opportunity for brands to collaborate with other companies or artists to create unique and collectible limited-edition bottles. - **Personalized Packaging:** Opportunity to offer customization options for packaging, allowing consumers to create their own unique bottles. ### Sectors Adopting This - **Alcohol and Spirits:** Disruptive innovation opportunity for the alcohol and spirits industry to explore new and creative ways of packaging and branding their products. - **Gift and Luxury Goods:** Disruptive innovation opportunity for the gift and luxury goods industry to create exclusive and premium packaging options. - **Collectibles and Memorabilia:** Disruptive innovation opportunity for the collectibles and memorabilia industry to collaborate with renowned brands and create limited-edition products with high perceived value. ## Related on Trend Hunter - [Lunar Celebration Whiskys](https://www.trendhunter.com/trends/lunar-new-year-limited-edition.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Numbered Collectible Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-squid-game.md) - [Heist-Inspired Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-red-label-bottle.md) - [Ultralight Premium Whiskey Bottles](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra.md) - [NFT-Paired Whiskies](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour.md) - [Lunar New Year Scotches](https://www.trendhunter.com/trends/johnnie-walker-king-george-v-lunar-new-year-tiger-edition.md) - [Lunar Celebration Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-2.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md)