# Licorice-Flavored Energy Drinks Battery's Limited-Edition Energy Drink Has an Unexpected Flavor By Laura McQuarrie | Published 2019-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-energy-drink References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/05/battery-2019-limited-edition.html) & [sinebrychoff.fi](https://sinebrychoff.fi/) Energy drinks are commonly produced in a spectrum of fruit-flavored varieties and for its limited-edition energy drink, Battery created an unexpected licorice flavor. To draw attention to its brand in a fun way, Battery introduced something exciting for existing and new customers to discover. The limited-edition energy drink boasts an eye-catching black and white can design and a flavor that is naturally polarizing. Battery’s Limited Edition Licorice Boost is packaged in a bold can that helps to convey its "aromatic licorice bite," as well as the brand's passion for getting drinkers to turn negatives into positives. As many consumers are interested in [bold flavor experiences](https://www.trendhunter.com/trends/sriracha-energy-drink), the unique energy drink from the [Carlsberg](https://www.trendhunter.com/trends/rockstar-blood-orange-zero-sugar)-owned brewery offers something very different from the popular berry and punch beverages in the category. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bold Flavor Experiences:** Creating energy drinks with unexpected and polarizing flavors provides consumers with bold flavor experiences. - **Limited-edition Products:** Introducing limited-edition energy drinks with unique flavors and packaging can attract attention and excitement from existing and new customers. - **Turning Negatives Into Positives:** Offering energy drinks with a focus on turning negatives into positives can resonate with consumers who seek uplifting and empowering experiences. ### Sectors Adopting This - **Energy Drinks:** The energy drinks industry can explore the creation of unique and unexpected flavors to cater to consumers looking for new taste experiences. - **Beverage Packaging:** The beverage packaging industry can provide bold and eye-catching designs that reflect the unique flavors and concepts of limited-edition energy drinks. - **Breweries:** Breweries can embrace disruptive innovation by introducing limited-edition energy drinks with unexpected flavors to diversify their product offerings and appeal to a broader audience. ## Related on Trend Hunter - [Divisive Liquorice Toothpastes](https://www.trendhunter.com/trends/liquorice-toothpaste.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Punchy Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/rockstar-energy-punched.md) - [Limited-Edition Energy Drinks](https://www.trendhunter.com/trends/limitededition-energy-drinks.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md)