# Festive Lunar Year Packaging Nars Launches Its Limited-Edition Cosmetic Collection By Kalin Ned | Published 2022-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-cosmetic-collection References: [narscosmetics](https://www.narscosmetics.com/USA/lunar-new-year-collection) A new [limited-edition cosmetic collection](https://www.trendhunter.com/trends/lunar-new-year-lipsticks) is launched by NARS—a brand that is looking to celebrate the [Lunar New Year](https://www.trendhunter.com/trends/lushs-limitededition-lunar-new-year-collection) in style and excite consumers with new product aesthetics. The collection includes the Light Reflecting Powder Set and the Taj Mahal Quad Eyeshadow. These products come in show-stopping [metallic packaging](https://www.trendhunter.com/trends/holiday-2024-makeup), combining red and gold nuances to denote good fortune of health and wealth. The powder features Photochromatic Technology that perfects the skin. It is paired with a puff for commuter-friendly applications. The shade offered in the limited edition cosmetic collection is Crystal (translucent). The eyeshadow, on the other hand, features the golden and shimmering nuances of the cult-classic shade Taj Mahal. These include the Yellow Gold Shimmer, Shimmering Light Peach, Burnished Orange with Golden Shimmer, Purple Red Matte. Image Credit: NARS ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lunar New Year-themed Packaging:** Other brands can create limited-edition cosmetic collections with Lunar New Year-themed packaging to excite consumers and celebrate cultural festivities. - **Commuter-friendly Makeup Packaging:** Makeup brands can create commuter-friendly packaging, like NARS's Light Reflecting Powder Set, to cater to on-the-go consumers. - **Photochromatic Makeup Technology:** Makeup brands can incorporate photochromatic technology in their products to appeal to consumers who prioritize skin-perfecting features. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can create limited-edition collections with innovative packaging and new product features, like NARS's Lunar New Year-themed collection. - **Packaging:** Packaging companies can specialize in creating innovative, customizable packaging designs for cosmetic brands, like NARS's metallic red and gold packaging. - **Technology:** Technology companies can develop new photochromatic technology for makeup brands who prioritize skin-perfecting features, like NARS's Light Reflecting Powder Set. ## Related on Trend Hunter - [Honorary Limited-Edition Beauty Sets](https://www.trendhunter.com/trends/sephora-canada-celebrates.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Lunar New Year Cosmetics](https://www.trendhunter.com/trends/year-of-the-dragon-3.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Culture-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound-tinted-in-fortune.md) - [Opulent Satin Lipsticks](https://www.trendhunter.com/trends/lunar-new-year-lipsticks.md)