# Fragrant Calming Candles Hayley Williams & APOTHEKE Collaborated on a Limited-Edition Candle By Laura McQuarrie | Published 2020-11-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-candle References: [prnewswire](https://www.prnewswire.com/news-releases/hayley-williams-and-apotheke-co-collaborate-on-bringing-sanctuary-to-everyone-301163870.html) & [apothekeco](http://www.apothekeco.com) [APOTHEKE](https://www.trendhunter.com/trends/manifest-money) teamed up with musical artist Hayley Williams to create a [limited-edition candle](https://www.trendhunter.com/trends/michle-lamy) called Sanctuary that's designed to evoke feelings of safety and calm. The limited-edition fragrance is made from a blend of black peppercorn, lemon zest, cannabis, hemp seed and birch with grounding guiacawood, crushed basil and patchouli as base notes. At a time when people may be spending more time than usual at home, the Sanctuary candle has the potential to define at-home environments as a comforting and calming settings. As Hayley sees it, "Thanks to APOTHEKE, I get to share what I'm learning here at home with you... For me, home is sacred ground to learn my lesson, sip my tea, sing songs... I decide what is and isn't worth letting in." Image Credit: APOTHEKE CO ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** The collaboration between APOTHEKE and Hayley Williams showcases the trend of brands teaming up to create unique and exclusive products. - **Home Wellness:** The Sanctuary candle taps into the trend of individuals seeking products that create a sense of calm and relaxation in their home environments. - **Artistic Fragrances:** The fragrance blend of the limited-edition candle highlights the trend of incorporating artistic and unconventional fragrance notes in consumer products. ### Industries Being Reshaped - **Home Fragrance:** The Sanctuary candle presents an opportunity for the home fragrance industry to create unique, calming scents that elevate the at-home experience. - **Celebrity Collaborations:** The partnership between APOTHEKE and Hayley Williams showcases the potential for industries to collaborate with celebrities to create exclusive products with a dedicated following. - **Wellness Lifestyle:** The Sanctuary candle caters to the wellness industry's focus on promoting mental and emotional well-being through products that create a sense of tranquility. ## Related on Trend Hunter - [Mindful Candle Collections](https://www.trendhunter.com/trends/mindful-candle.md) - [Clean Hand-Poured Candles](https://www.trendhunter.com/trends/california-incline.md) - [Comforting Aromatic Candle Collections](https://www.trendhunter.com/trends/harriet-allure-candles.md) - [Romantic Serotonin-Boosting Candles](https://www.trendhunter.com/trends/dolce-far-niente-candle.md) - [Minimalist Aromatherapy Candles](https://www.trendhunter.com/trends/play-candle.md) - [Wellness Fragrance Candles](https://www.trendhunter.com/trends/the-white-lotus-x-nest-new-york.md) - [Soothing Candle Sets](https://www.trendhunter.com/trends/soothing-candle.md) - [Hotel-Inspired Candle Scents](https://www.trendhunter.com/trends/muse-candle.md) - [Wellness-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-well-living.md)