# Smoky Medium-Body Beers This Limited-Edition Brown Ale Carries Hints Of Wood and Cocoa By Rahul Kalvapalle | Published 2021-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-brown-ale References: [brewbound](https://www.brewbound.com/news/the-original-40-brewing-company-and-taproom-beer-company-release-collaborative-brew) & [original40brewing](https://original40brewing.com/)  The Original [40 Brewing Company](https://www.trendhunter.com/trends/dryhopped-double-ipa) has collaborated with [TapRoom Beer Company](https://www.trendhunter.com/trends/old-chicago-pizza-taproom) to launch a limited-release brew in the form of 'Ashes from the Grave,' a delectable and limited-edition brown ale that is being released in cans for the very first time. This [smoked brown ale](https://www.trendhunter.com/trends/raspberry-brown-ale) has a medium body and a luscious head, with beer drinkers invited to enjoy early hints of cocoa and bread which then give way to a delectably arboreal profile of cherrywood and beechwood reminiscent of a warming autumnal campfire. Available in 16-ounce cans and on draft, the 'Ashes from the Grave' brown ale boasts a devilish alcohol percentage of precisely 6.66 percent, signifying its beastly ability to wake up the most selective of taste buds. Image Credit: Original 40 Brewing Company ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 3% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Smoky Beer:** Brewers can experiment with smoky flavors to create unique and distinctive beer offerings. - **Limited-edition Releases:** Offering limited-edition beer releases can create a sense of exclusivity and drive demand among beer enthusiasts. - **Collaborative Brewing:** Collaborations between different breweries can bring together diverse perspectives and create new and exciting beer flavors. ### Industries Being Reshaped - **Craft Beer:** Craft beer brewers can differentiate themselves through unique flavor profiles such as smoky beers and limited-edition releases. - **Hospitality:** Restaurants and bars can offer exclusive and unique beer options to attract beer enthusiasts and stand out from competitors. - **Retail:** Retailers can create partnerships with breweries to offer limited-edition beer releases and unique beer selections for their customers. ## Related on Trend Hunter - [Low-ABV Brown Ales](https://www.trendhunter.com/trends/lowabv-brown-ales.md) - [Smoked Malt Lagers](https://www.trendhunter.com/trends/malt-lager.md) - [Bourbon Barrel-Aged Brown Ales](https://www.trendhunter.com/trends/brown-ales.md) - [Smoky Scotch Ales](https://www.trendhunter.com/trends/scotch-ale.md) - [Chocolate-Heavy Imperial Stouts](https://www.trendhunter.com/trends/chocolateheavy-imperial-stout.md) - [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md) - [Collaborative Chestnut Beers](https://www.trendhunter.com/trends/chestnut-brown-ale.md) - [International Micro-Brewed Stouts](https://www.trendhunter.com/trends/origin-of-darkness.md) - [Low-ABV Dark Lagers](https://www.trendhunter.com/trends/lowabv-dark-lager.md)