# Typographic Vino Labels The Mumm & Co. Limited-Edition Bottles Display a Type-Heavy Appeal By Malika Renee Butss | Published 2015-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-bottles References: [lovelypackage](http://lovelypackage.com/mumm-co-limited-edition/) & [alextrochut](http://alextrochut.com/) Illustrator Alex Trochut was appointed to be the designer of [Mumm & Co.'s](https://www.trendhunter.com/trends/mumm-cordon-rouge) new limited-edition bottles. Branding the bottles with gilded typography, these products stand out against most bottles of wine. Alex Trochut specializes in typography as well as illustration. Juxtaposing a [Barcelona](https://www.trendhunter.com/trends/mercado-little-spain) aesthetic with a Brooklyn dynamic, the designer used hand sketching and digital art mediums to create these sleek bottles. Transforming the flavors of Mumm's champagne into eccentric artwork and interactive displays, Trochut constructed a jet black bottle complete with an all-black topper. On the front of the bottle, "Ca Va" is written in large letters and in a baroque-style font, while "[Blanc de Blanche](https://www.trendhunter.com/trends/villa-maria-sauvignon-blanc)" is written underneath in smaller type. These limited-edition bottles are set to release in the Spring of 2016. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 69% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Typographic Packaging:** Opportunity for print and packaging companies to offer design services that elevate wine packaging through the use of typography. - **Interactive Labels:** Opportunity for tech companies to develop technology that enables labels to become interactive displays and reinforces brand identity. - **Limited-edition Collaborations:** Opportunity for wineries and artists/designers to collaborate on limited-edition products that showcase artistry while also driving sales. ### Where This Applies - **Print and Packaging:** Print and packaging companies can offer design services that elevate wine packaging through the use of typography and create unique brand experiences. - **Technology:** Tech companies can develop technology that enables labels to become interactive displays for wine and champagne brands. - **Wine and Art:** Wineries and artists/designers can collaborate on limited-edition products that showcase artistry while also driving sales and increasing brand awareness. ## Related on Trend Hunter - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Generative Art Cognac Bottles](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn.md)