# High-Fashion Vodka Bottles CÎROC Collaborated with Moschino on a Stylish Limited-Edition Bottle By Laura McQuarrie | Published 2018-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-bottle References: [prnewswire](http://www.prnewswire.co.uk/news-releases/ciroc-x-moschino-launch-their-collaboration-at-milan-fashion-week---a-meeting-of-fashions-most-playful-brands-693756121.html) & [facebook](http://www.facebook.com/CirocVodkaOfficial) At Milan Fashion Week, premium vodka brand [CÎROC](https://www.trendhunter.com/trends/croc-cocktails) launched a bold, bright and fashion-forward limited-edition bottle collaboration with [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) that aims to redefine modern luxury. As both brands approach luxury from a perspective of play, the special vodka bottle design embraces an offbeat blue color that is accented with golden accents and expresses the spirit of a new campaign. To bring awareness to its collaborative new creation, the brands had creative director Jeremy Scott take to the streets, alongside models Jasmine Sanders and [River Viiperi](https://www.trendhunter.com/trends/hyundai-motor), as well as recording artist WizKid for "a riot of fun, color and celebration." The release of this new limited-edition bottle marks the kickoff of a series of events that will be held as part of a disruptive luxury campaign. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-forward Collaborations:** Collaborating with fashion brands to create limited edition products that are bold and unique can create disruptive opportunities for luxury brands. - **Playful Luxury Design:** Designing luxury products with playful, offbeat colors that stand out from traditional aesthetics can create disruptive opportunities within the luxury industry. - **Multi-channel Luxury Campaigns:** Creating multi-channel luxury campaigns that feature creative directors, models, and recording artists can create disruptive opportunities within the marketing and advertising industry. ### Sectors Adopting This - **Luxury Goods:** Collaborating with other industries, such as fashion, to create unique, limited-edition products can create disruptive opportunities within the luxury goods industry. - **Design:** Incorporating playful, offbeat colors into luxury product designs can create disruptive opportunities within the design industry. - **Marketing and Advertising:** Creating multi-channel luxury campaigns that feature creative directors, models, and recording artists can create disruptive opportunities within the marketing and advertising industry. ## Related on Trend Hunter - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Canned Premium Vodka Cocktails](https://www.trendhunter.com/trends/croc-cocktails.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Luxury Gin Bottle Collabs](https://www.trendhunter.com/trends/malfy-gin-x-missoni.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Mediterranean-Inspired Vodkas](https://www.trendhunter.com/trends/croc-limonata.md) - [French Riviera-Inspired Spirits](https://www.trendhunter.com/trends/croc-strawberry-limonade.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md)