# Lunar New Year Whiskies Johnnie Walker Releases Limited-Edition Blue Label Lunar New Year Whisky By Caitlyn Fernandez | Published 2021-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-blue-label References: [chinesenewyear.net](https://chinesenewyear.net/zodiac/tiger/) & [htfw](https://www.htfw.com/johnnie-walker-blue-label-2022-chinese-new-year-year-of-the-tiger-whisky?utm_source=HTFW)  To celebrate the upcoming [Lunar New Year](https://www.trendhunter.com/trends/peonies-gift-set), [Johnnie Walker](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet) has released a limited-edition Blue Label 2022 Chinese New Year - Year of the Tiger whisky. According to 'Chinese New Year,' those born in the Year of the Tiger are "vigorous, ambitious, daring, courageous, enthusiastic, generous, self-confident with a sense of justice and a commitment to help others for the greater good." The illustrations on the bottle and packaging are created by Chinese artist Shan Jiang who portrays the tiger with a fierce look and wings protruding from its back in intricate gold detail among the clouds soaring towards a prosperous modern metropolis. The limited-edition Blue Label 2022 Chinese New Year - Year of the Tiger whisky has 40% AVB and a cask wood type of bourbon and sherry oak. Image Credit: Johnnie Walker, Hard to Find Whisky ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Whiskies:** The trend of creating limited-edition whiskies for special occasions like Lunar New Year presents an opportunity for companies to cater to niche markets and attract collectors with unique packaging and flavors. - **Customized Alcohol:** Personalized alcohol with customized packaging and flavors is a trend that companies can capitalize on to cater to specific cultural festivals and events and create memorable customer experiences. - **Collaborations with Artists:** Collaborating with renowned artists to create unique packaging designs that appeal to specific cultural celebrations like Lunar New Year is a trend that presents an opportunity for companies to differentiate their products and reach new markets. ### Sectors Adopting This - **Alcohol and Beverage:** The alcohol and beverage industry can leverage the trend of creating limited-edition and customized alcohol to cater to niche cultural markets and attract collectors with unique flavors and packaging. - **Art and Design:** The trend of collaborating with renowned artists to create unique packaging and designs that appeal to specific cultural celebrations presents an opportunity for the art and design industry to expand their portfolio and reach a wider audience. - **Luxury Products:** The trend of creating high-end, limited-edition alcohol products with unique packaging and flavors presents an opportunity for luxury product brands to cater to affluent consumers seeking exclusive and rare products. ## Related on Trend Hunter - [Lunar Celebration Whiskys](https://www.trendhunter.com/trends/lunar-new-year-limited-edition.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Lunar New Year Scotches](https://www.trendhunter.com/trends/johnnie-walker-king-george-v-lunar-new-year-tiger-edition.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Lunar Celebration Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-2.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/cordon-bleu.md) - [Chinese New Year-Celebrating Whiskies](https://www.trendhunter.com/trends/single-malt.md) - [Chinese New Year-Themed Whiskeys](https://www.trendhunter.com/trends/gran-reserva.md) - [Holiday-Themed Scotch Whiskeys](https://www.trendhunter.com/trends/royal-salute-1.md)