# Signature Soda Merchandise Collections poppi Launches a Limited-Edition Alpine Blast Inspired Line By Debra John | Published 2025-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-alpine-blast References: [drinkpoppimerch](https://drinkpoppimerch.com/5) & [instagram](https://www.instagram.com/p/DIeLJf3Memj/) The limited-edition 'Alpine-Blast' merchandise collection marks [poppi’s](https://www.trendhunter.com/trends/stylish-sweatsuit) latest expansion into branded lifestyle offerings, launched alongside its newest flavor innovation, Alpine Blast—a citrus-forward soda featuring "55mg of natural caffeine." This exclusive line, fully conceptualized, designed, and produced in-house, reflects poppi’s continued commitment to combining flavor innovation with bold, fashion-forward expression. The collection includes eight pieces, showcasing vibrant electric blue and green colorways inspired by the adventurous spirit of the Alpine Blast flavor. It features a range of apparel, from "sweatsuits and jackets to hats, jerseys, and more; available exclusively online, the collection is priced between $12 and $120 and offered in inclusive sizing from S to 3XL." Initially developed as part of an influencer marketing campaign, poppi’s branded apparel quickly evolved into a defining brand signature. In response to consumer demand, poppi has expanded into pop-up shops in New York City and Los Angeles, secured a partnership with [Target](https://www.trendhunter.com/trends/poppi-collaborates-with-target), and now introduces this latest merchandise line celebrating Alpine Blast. Image Credit: poppi ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 84% | Activity: 88% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Lifestyle Merchandise:** Poppi's expansion into lifestyle merchandise illustrates the growing trend of beverage brands leveraging fashion to enhance brand identity. - **Flavor-driven Fashion:** The integration of poppi's Alpine Blast flavor into its merchandise design demonstrates the novel fusion of taste and fashion aesthetics. - **Exclusive Online Retail Experience:** The exclusive online availability of poppi's limited merchandise highlights the shift towards digital-first branding strategies. - **Influencer Marketing Integration:** Poppi’s initial use of merchandise as influencer marketing transitioned into a full-scale brand signature, exemplifying the potent influence of social media on product development. ### Who This Affects Most - **Beverage-driven Fashion:** The collaboration between beverage and fashion industries signals a new avenue for cross-market branding and consumer engagement. - **Digital-first Retail:** The exclusive online offering of poppi's merchandise collection reflects the retail industry’s adaptation to e-commerce-driven consumer preferences. - **Inclusive Fashion:** Poppi's emphasis on inclusive sizing reaffirms the fashion industry's increasing focus on diversity and accessibility. ## Related on Trend Hunter - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Invigorating Prebiotic Citrus Sodas](https://www.trendhunter.com/trends/poppi-alpine-blast.md) - [Extra-Vibrant Soda Packs](https://www.trendhunter.com/trends/vibes-party-pack.md) - [Exclusive Raspberry Soda Cans](https://www.trendhunter.com/trends/limitededition-raspberry-rose.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Feel-Good Prebiotic Soda Beverages](https://www.trendhunter.com/trends/hteao-3.md) - [Summer-Ready Healthy Fizzy Drinks](https://www.trendhunter.com/trends/healthy-fizzy-drinks.md)