# S'Mores Hot Cocoa Beverages 7-Eleven's Limited Hot Beverages Provide a Vacation for the Senses By Laura McQuarrie | Published 2021-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-hot-beverages References: [prnewswire](https://www.prnewswire.com/news-releases/coconut-coffee-or-campside-cocoa-301354839.html) There are two new limited hot beverages that are being introduced to [7-Eleven](https://www.trendhunter.com/trends/winter-wonderland-cocoa) just for a limited time and they promise to provide "a mini-vacation for customers’ taste buds." There's the coconut coffee and the s'mores hot cocoa, which share favorite summer flavors in new forms. While the coconut coffee helps to bring a taste of the tropics to convenience stores with 100% Arabica beans and toasty notes, the decadent s'mores hot cocoa blends a rich base of hot chocolate with sweet vanilla, marshmallow and golden graham flavors. With these two drinks, 7-Eleven recognizes that "many Americans are hoping to squeeze in a last-minute, well-deserved vacation after a year spent close to home," and these beverages help to support small trips and staycations alike without needing to go very far for a sense of escape. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-time Beverages:** Creating limited-time hot beverages can create a sense of urgency for customers to act quickly and try the product before it disappears. - **Summer Flavors:** Incorporating popular summer flavors into new forms of drinks can be a great way to attract customers who crave unique and seasonal tastes. - **Virtual Vacation Experience:** Marketing new hot beverage products as a mini-vacation experience can attract customers who are looking for a quick escape without physically leaving their location. ### Industries Being Reshaped - **Convenience Store:** Convenience stores can benefit from offering unique and seasonal limited-time products to attract customers and boost sales. - **Coffee and Beverage:** The coffee and beverage industry can take advantage of seasonal flavors to create new and innovative products that will capture the attention of customers. - **Marketing and Advertising:** Marketing and advertising companies can focus on creating campaigns that promote new products as a virtual vacation experience to attract customers who need a quick escape from day-to-day life. ## Related on Trend Hunter - [Convenience Store Holiday Beverages](https://www.trendhunter.com/trends/winter-wonderland-cocoa.md) - [Indulgent Campfire Cold-Brews](https://www.trendhunter.com/trends/girl-scout-smores-cold-brew-latte.md) - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Velvety S'mores-Flavored Drinks](https://www.trendhunter.com/trends/smores-velvet-ice.md) - [Convenience Store Hot Beverages](https://www.trendhunter.com/trends/churroccino.md) - [Christmasy Campfire Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-smores-frappuccino.md) - [Toasted Marshmallow-Flavored Coffees](https://www.trendhunter.com/trends/marshmallowflavored-coffee.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Seasonal Convenience Store Coffees](https://www.trendhunter.com/trends/7eleven-seasonal-menu-items.md)