# Pizza Box Comes With Condom Domino's Designer "Night box" By E.L. | Published 2007-10-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/limited-editions-dominos-pizza-night-box References: [marketing-alternatif](http://www.marketing-alternatif.com/2007/10/18/dominos-pizza-night-box/) [Domino's Pizza](https://www.trendhunter.com/trends/dominos-pizza-2), together with French viral marketing agency, [Tribeca](https://www.trendhunter.com/trends/meadow-lane-store), have launched an initiative targeting the young late-night pizza ordering crowd. The "Night Box" (which is actually a Domino's pizza box with custom design) contains all you need for a party night in: a music CD, a poster, a t-shirt and... a condom! This limited edition box will be distributed in Domino's restaurants in France. **Implications** - The youth market is growing in numbers in the late night food industry. These customers are looking for a quick and easy way to satisfy their needs while also being provided a personal, memorable experience. Creating specific products that are attractive to a younger culture can increase profit for companies targeting these audiences. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Late Night Food Industry:** Capitalizing on the growing youth market in the late night food industry by offering quick and convenient options tailored to their needs. - **Personalized Packaging:** Developing custom-designed packaging that enhances the overall customer experience and creates a lasting impression. - **Youth-focused Marketing:** Implementing marketing strategies that target younger demographics to increase brand awareness and drive sales. ### Industries Being Reshaped - **Food Delivery Services:** Exploring innovative ways to cater to late-night customers, such as providing exclusive packages and products. - **Consumer Packaging:** Providing companies with unique packaging solutions that not only protect the product but also engage customers on a personal level. - **Marketing and Advertising:** Assisting companies in developing youth-centric campaigns that resonate with younger audiences and drive consumer engagement. ## Related on Trend Hunter - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [Youth-Focused Pizza Launches](https://www.trendhunter.com/trends/dominos-pizza-2.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md) - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md)