# NFC Whiskey Bottles Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes By Laura McQuarrie | Published 2017-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-whiskey References: [nfcworld](https://www.nfcworld.com/2017/02/13/350129/jameson-offers-prizes-special-nfc-bottle/) & [hospitalityireland](https://www.hospitalityireland.com/jameson-launches-nfc-limited-edition-bottle-enabled-irish-market/38521) For St. Patrick's Day this year, Jameson is launching a limited-edition whiskey bottle with [NFC](https://www.trendhunter.com/trends/guess-who-nfl-edition) technology that will help to connect consumers to prizes and giveaways for the holiday. In order to interact with the high-tech bottle, consumers need only tap their smartphone against the bottle's NFC tag, the Jameson family crest. Currently, these special-edition bottles will be available across the world, but the NFC features will only be available to those in Ireland for St. Patrick's Day. Malibu and [Johnnie Walker](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle) are a few other brands that have experimented with integrating NFC technology into packaging for the purposes of verifying a consumer's age, connecting them to exclusive content or offering them a quick and easy way to find out more about a product and how it came to be. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **NFC Technology in Packaging:** Using NFC technology in packaging to enhance consumer engagement and offer interactive experiences. - **Limited-edition Collaboration:** Creating limited-edition products with special features and unique experiences to attract consumers. - **Brands Leveraging NFC Technology:** Brands like Malibu and Johnnie Walker are exploring the use of NFC technology to connect with consumers and provide added value. ### Sectors Adopting This - **Beverage Industry:** Exploring the potential of NFC technology in packaging to create more engaging and interactive experiences for consumers. - **Alcohol Industry:** Experimenting with limited-edition collaborations that leverage NFC technology to offer exclusive content and prizes to consumers. - **Technology Industry:** Developing NFC technology advancements to enable innovative uses in product packaging and consumer engagement. ## Related on Trend Hunter - [Futuristic Whisky Bottles](https://www.trendhunter.com/trends/nfc-enabled-bottle.md) - [Footballer-Backed NFC Bottles](https://www.trendhunter.com/trends/joe-montana-1.md) - [Community-Focused Whiskey Clubs](https://www.trendhunter.com/trends/whiskey-club.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [Collaboration Irish Spirit Bottles](https://www.trendhunter.com/trends/jameson-irish-whiskey-bottle.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang.md)