# Unlimited Refill Cups 7-Eleven's Limited-Edition Tumblers Share Access to a Year of Free Drinks By Laura McQuarrie | Published 2019-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-tumbler References: [prnewswire](https://www.prnewswire.com/news-releases/free-refills-for-a-year-300972184.html) & [7-eleven](http://www.7-eleven.com) Paying over $100 for a reusable cup at [7-Eleven](https://www.trendhunter.com/trends/free-slurpee-day) may seem like a high price but the convenience store chain is selling limited-edition tumblers that include a year's worth of free beverages. The limited-edition cups are available in large sizes and are decorated in designs to represent signature drinks like [7-Eleven's Slurpee](https://www.trendhunter.com/trends/7eleven-slurpee-day), Big Gulp and coffee. The [reusable stainless steel Tervis tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle) can only be purchased online and those who are lucky enough to get their hands on the limited-edition items are eligible for unlimited refills throughout 2020. Like 7-Eleven, other businesses are experimenting with giving consumers the chance to pay a large upfront cost in order to enjoy unlimited food or drinks over the long term. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unlimited Refill Programs:** Businesses can offer unlimited food or drink refill programs for a high upfront cost. - **Limited-edition Collectibles:** Limited-edition collectibles can drive sales and increase customer loyalty. - **Customized Drinkware:** Customized drinkware can be a popular and profitable item for businesses to sell. ### Industries Being Reshaped - **Convenience Stores:** Convenience stores can create limited-edition collectibles to drive sales and customer loyalty. - **Fast Food Chains:** Fast food chains can offer unlimited refill programs to attract and retain customers. - **Retailers:** Retailers can sell customized drinkware to increase revenue and customer satisfaction. ## Related on Trend Hunter - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Year-Long Drink Subscriptions](https://www.trendhunter.com/trends/annual-unlimited-sip-club-membership.md) - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Unlimited Loyalty Programs](https://www.trendhunter.com/trends/panera-unlimited-sip-club.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md)