# Pizza Chain Streetwear Designer Liam Hodges & Domino's Created Limited-Edition Streetwear By Laura McQuarrie | Published 2019-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-streetwear References: [fabnews.live](https://fabnews.live/dominos-serves-up-high-fashion-with-a-twist-during-london-fashion-week/) & [liamhodges](https://www.liamhodges.co.uk/) Pizza restaurant chain Domino's teamed up with designer Liam Hodges to release a [limited-edition streetwear collection](https://www.trendhunter.com/trends/clot-and-mcdonalds) for London Fashion Week. Inspired by the popularity of duvet coats for the Autumn/Winter 2019 season, the three-piece collection offers high fashion styles that are cozy and functional. In the capsule streetwear collection, fans will find pieces like The Controller Coat, which boasts spacious pockets for storing a TV remote, a phone or a [gaming controller](https://www.trendhunter.com/trends/playstation-1). The Gaming Bag is a [sleeping bag suit](https://www.trendhunter.com/trends/the-jacket-potato-jacket) with holes for the arms and legs and The Boxset Blanket that accommodates three people who want to settle onto a sofa together. Each of these unique pieces incorporates signature details from the luxury streetwear designer. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Collab Collections:** More brands are collaborating to launch exclusive collections to appeal to different demographics. - **Functional Fashion:** The popularity of functional fashion is growing with designers incorporating practicality into high fashion designs. - **Nostalgic Products Reimagined:** Brands are remaking nostalgic products in new and innovative ways to capitalize on consumer sentimentality. ### Sectors Adopting This - **Fast Food:** Fast food chains are collaborating with fashion brands to create limited-edition merchandise that targets younger demographics and increases brand awareness. - **Fashion:** Fashion designers are focusing on functionality and practicality to appeal to consumers who want fashion and utility in their clothing. - **Consumer Goods:** Consumer goods companies are reimagining popular products in new and innovative ways to capitalize on consumer nostalgia and create unique branding opportunities. ## Related on Trend Hunter - [Pizza Brand Fashion Collections](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Branded Insulated Suits](https://www.trendhunter.com/trends/heat-suit.md) - [Cookie-Themed Wearable Beanbags](https://www.trendhunter.com/trends/dominos-cosy-cookie.md) - [Pizza Culture-Inspired Apparel](https://www.trendhunter.com/trends/ksubi-x-lucia-pizzaria.md) - [Qsr Retro Film Tributes](https://www.trendhunter.com/trends/dominos-40th-anniversary.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Insulated Winter Footwear](https://www.trendhunter.com/trends/heat-boots.md) - [Pizza Jewelry Collabs](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa.md)