# Cinematic Beer Packaging These Limited Edition Stella Artois Cans Show a Movie-Like Storyboard By Ady Floyd | Published 2015-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-stella References: [boredpanda](http://www.boredpanda.com/stella-artois-limited-edition-for-cannes-film-festival/) & [bbdo.ua](http://bbdo.ua/) In honor of the Cannes Film Festival in France, a limited-edition [Stella Artois](https://www.trendhunter.com/trends/conversational-beer-bottles) can has been released to advertise the festival. This new packaging is being called 'packvertising' because it is a combination of advertising and packaging. The packaging takes the form of a [comic strip-inspired theme](https://www.trendhunter.com/trends/good-to-read). The idea is to tell a story across four different cans. Each can will reveal a new piece of the story just like watching a film on screen. The storyboard concept is reflective of films and incorporates many interesting features like car chases, drama, a love story and unexpected twists. It is just like watching a film cascade across the limited edition Stella Artois cans. The use of bold bright colors adds a playfully exciting theme to each can. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Packvertising:** There is potential for disruptively innovative advertising and packaging campaigns that tell a compelling story in a creative and unique way. - **Cinematic Packaging:** Creative packaging designs that take inspiration from films and other storytelling mediums could be a trend in the beverage and food industries. - **Storytelling Packaging:** Incorporating a narrative or storyline into product packaging could be a way to differentiate brands and capture consumers' attention. ### Industries Being Reshaped - **Beverage:** The beverage industry could explore new packaging designs and advertising techniques to make their products stand out on shelves and in advertisements. - **Food:** The food industry could take inspiration from this 'packvertising' campaign to create unique and visually appealing packaging designs that tell a story or convey a brand message. - **Advertising:** This 'packvertising' campaign shows that there is potential for disruptive and creative advertising campaigns that combine packaging and storytelling to promote products or services. ## Related on Trend Hunter - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md)