# Rewarding NFC Sneakers Nike's Limited-Edition Sneakers Share Perks with NikePlus Members By Laura McQuarrie | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-sneaker References: [sporttechie](https://www.sporttechie.com/nike-launches-connected-shoe-that-builds-on-tech-from-nba-jerseys/) & [nike](https://www.nike.com/ca/en_gb/c/nike-plus) [Nike](https://www.trendhunter.com/trends/nike-and-fortnite) recently released a limited-edition sneaker, which takes the form of a connected sneaker that offers perks exclusively for NikePlus members. The AF1 NikeConnect QS NYC sneakers can be purchased via the Nike [SNKRS](https://www.trendhunter.com/trends/nike-snkrs-reserve) app and once received, scanned to unlock unique opportunities such as 'The Choice.' This experience is said to gamify the shoe-buying experience by giving members access to footwear drops throughout the city. When the embedded [NFC chip in the sneaker](https://www.trendhunter.com/trends/golden-tag) is scanned, users will be shown two products and will be challenged to make a choice by choosing just one model. While these new connected shoes from Nike are not designed to track workouts or support one's physical activity through technology, they do put a premium on engaging, personalized experiences for the online community. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Connected Sneakers:** The trend of connected sneakers presents an opportunity for brands to create personalized and interactive experiences for their customers. - **Gamified Shopping:** The trend of gamified shopping offers an opportunity for businesses to enhance the traditional shopping experience by incorporating elements of play and competition. - **Exclusive Perks:** The trend of offering exclusive perks to loyalty program members allows businesses to reward and incentivize their most loyal customers. ### Who This Affects Most - **Sportswear:** The sportswear industry can leverage connected sneakers to provide customers with unique experiences and further enhance brand loyalty. - **Retail:** The retail industry can explore gamified shopping concepts to create engaging shopping experiences that increase customer interaction and drive sales. - **Membership Programs:** Businesses with membership programs can take inspiration from the exclusive perks trend to offer unique benefits to their loyal members and increase customer retention. ## Related on Trend Hunter - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Sneaker Collector Preorder Platforms](https://www.trendhunter.com/trends/nike-snkrs-reserve.md) - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md)