# Three-Tiered Travel Cosmetics The Limited-Edition Snap Happy Makeup Kit is Universally Flattering By Laura McQuarrie | Published 2018-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-snap-happy-makeup-kit References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/jane_iredale_releases_trio_of_Snap_Happy_cosmetics/141750) & [janeiredale](https://janeiredale.com/us/en/mineral-makeup/makeup-kits/snap-happy-makeup-kit.htm#11717) For the busy consumer who is always on the go, jane iredale created the Limited-Edition Snap Happy Makeup Kit, which takes the form of a [three-tiered multi-purpose compact](https://www.trendhunter.com/trends/kaja-beauty-bento) with universally flattering makeup products. Once the magnetic closure of the compact is opened, a consumer will gain easy access to a translucent PureMatte Finish Power, a [shimmering Whisper PurePressed Blush](https://www.trendhunter.com/trends/ontheglow-blush) and the Brown Sugar PurePressed Eye Shadow Triple in a trio of warm brown, peach and copper eggplant shades. As with most classic compacts, the design also includes a mirror for on-the-go application and touch-ups. The limited-edition, lightweight and [travel-friendly cosmetic compact](https://www.trendhunter.com/trends/rare-beauty-bis) is being touted as a "collection of versatile shades for quick touch-ups and the perfect selfies." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Versatile Travel Cosmetics:** Opportunity to create cosmetic products that are lightweight, travel-friendly and offer versatile shades. - **Multi-purpose Cosmetics:** Opportunity to expand the use of cosmetics products beyond their traditional use cases to meet the needs of busy consumers. - **Universally Flattering Makeup:** Opportunity to create makeup products with colors that complement a wide range of skin tones and undertones. ### Who This Affects Most - **Cosmetics:** Opportunity to redesign cosmetics packaging and product formulations to focus on versatility, multi-purpose use, and universally flattering shades. - **Travel:** Opportunity to create travel accessories and products that focus on convenience and portability, such as lightweight and multi-purpose cosmetics compacts. - **Selfie Technology:** Opportunity to integrate selfie technology with cosmetics, such as innovative packaging with built-in lighting, or cosmetics that enhance skin tones for better selfies. ## Related on Trend Hunter - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Compact Travel-Friendly Bronzers](https://www.trendhunter.com/trends/mini-biggy-bronzer.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Limited-Edition Spring-Inspired Cosmetic Products](https://www.trendhunter.com/trends/springinspired-cosmetic.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Multi-Dimensional Complexion Compacts](https://www.trendhunter.com/trends/essential-face-compact.md) - [Bento-Box-Inspired Stacked Cosmetics](https://www.trendhunter.com/trends/kaja-beauty-bento.md)