# Beachy Shower Scrubs Lush’s Life’s a Beach “Showder” Polishes Skin with Sea Salt & Sand By Laura McQuarrie | Published 2023-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-showder References: [lush](https://www.lush.com/uk/en/p/lifes-a-beach-showder) Life’s a Beach is a limited-edition “showder” from [Lush Cosmetics](https://www.trendhunter.com/trends/color-changing-shower-gel) that fuses the benefits of a scrub with a [shower powder](https://www.trendhunter.com/trends/hand-body-powder-wash) and plenty of beachy fun. This hybrid body cleanser works hard to gently reveal softer, smoother skin with sea salt and sand, while aromatic tonka, jasmine and vanilla provide a comforting scent experience. The use of sand as a natural exfoliator has gained traction in the beauty industry, with brands recognizing its effectiveness in sloughing away dead skin cells and revealing a smoother, rejuvenated complexion. With sand at its base, this summery cleansing product provides a unique sensory experience and the benefits of [gentle yet efficient exfoliation](https://www.trendhunter.com/trends/supermochi-body-exfoliator) for more vibrant-looking and polished skin. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 58% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Exfoliators:** Brands can explore the use of natural exfoliators like sand to provide a unique sensory experience and efficient exfoliation to consumers. - **Hybrid Body Cleansers:** Brands can innovate the body cleanser category by creating hybrid products that offer the benefits of a scrub with shower powder for a multi-functional experience. - **Limited-edition Products:** The launch of limited-edition products by brands can create excitement around the use of unique and unconventional ingredients like sand and sea salt in skincare. ### Industries Being Reshaped - **Beauty:** Beauty brands can incorporate natural exfoliators and create hybrid body cleansers to cater to the growing demand for unique and multi-functional skincare products. - **Lifestyle:** Lifestyle brands can introduce limited-edition products with unconventional ingredients to offer consumers a unique sensory experience and cater to the growing trend for experiential products. - **Travel:** Travel brands can tap into the use of sand and sea salt in skincare to promote the benefits of beach destinations and provide consumers with a memory of their vacation through their daily skincare routine. ## Related on Trend Hunter - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Exfoliating Shower Foams](https://www.trendhunter.com/trends/exfoliating-body-washes.md) - [Salt Scrub Beauty Collections](https://www.trendhunter.com/trends/salt-scrub1.md) - [Soap-Embedded Body Scrubers](https://www.trendhunter.com/trends/body-smoosh.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Decadent Exfoliant Bars](https://www.trendhunter.com/trends/affogato-lorange-buffing-bar.md) - [Microcrystal Exfoliant Bars](https://www.trendhunter.com/trends/buffing-bar.md)