# Pride-Celebrating Pet Foods Lily's Kitchen Launched Limited-Edition Pet Food Supporting Stonewall By Laura McQuarrie | Published 2018-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-pet References: [lilyskitchen](https://www.lilyskitchen.co.uk/for-cats/food-for-cats/shop-by-product-type/wet-food/full-of-love-and-pride-CPRD.html?utm_source=LilysKitchenNews&utm_medium=email&utm_campaign=20180611-uk-productlaunch-Pride11-6-2018) For the month of June, [Lily's Kitchen](https://www.trendhunter.com/trends/halloween-pet-foods) gave its Classic Chicken Dinner for cats and the Beef, Potato & Vegetable Dinner for dogs a makeover as [limited-edition pet products celebrating Pride](https://www.trendhunter.com/trends/hayu-pride-cookie). Both of the special-edition pet food packages are decorated with a rainbow of colors, as well as a reminder of the unconditional love that dogs and cats offer. For every one of these limited-edition pet dinner products that is sold, Lily's Kitchen will be making a donation to Stonewall. As well as doing their part to support the [LGBTQ](https://www.trendhunter.com/trends/petsmart-pride-collection) community, doting pet parents will also appreciate the clean ingredient lists, which include additions like organic apples, broccoli and green beans, flaxseed, plus vitamins and minerals. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Pride-celebrating Pet Foods:** The trend of creating pet foods that celebrates and supports important causes like Pride can appeal to a growing market of socially-conscious pet owners. - **Limited-edition Pet Products:** The strategy of offering limited-edition pet products can create a sense of exclusivity and urgency that drives sales and encourages donations to important causes. - **Clean & Nutritious Pet Foods:** The trend towards clean and nutritious pet foods with natural ingredients highlights a growing demand among pet owners for holistic pet nutrition products. ### Who This Affects Most - **Pet Food Industry:** The pet food industry has an opportunity to develop and market innovative pet food products that support important causes and cater to socially-conscious pet owners. - **Non-profit Organizations:** Non-profit organizations like Stonewall can partner with pet food companies to reach new audiences and generate donations through the creation of limited-edition products. - **Holistic Pet Nutrition Industry:** The holistic pet nutrition industry can leverage the trend towards clean and nutritious pet foods to develop innovative, natural and high-quality pet food products that appeal to today's pet owners. ## Related on Trend Hunter - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [High-Quality Halloween Pet Foods](https://www.trendhunter.com/trends/halloween-pet-foods.md) - [Wintery Pet Product Ranges](https://www.trendhunter.com/trends/lilys-kitchen.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Charitable Pride Month Burgers](https://www.trendhunter.com/trends/brooklyn-stonewall-inn-edition.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md)