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# Cola-Honoring Notebooks
This Limited Edition Notebook Celebrates Coca-Cola's 100th Anniversary

By Ady Floyd | Published 2015-09-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-notebook
References: [psfk](http://www.psfk.com/2015/09/moleskine-celebrates-100th-anniversary-limited-edition-notebooks.html) & [moleskine](http://www.moleskine.com/en/news/coca-cola)

Moleskine helps Coca-Cola celebrate its 100th milestone anniversary with this limited edition notebook. The Cola-honoring notebook is the result of a collaborative effort between designers, illustrators and artists who have previously conceived similar products.

As part of Moleskine's 'Mash-Up' project, this limited edition notebook features abstract images and designs that revolve around the iconic beverage brand. The use of a purely black, red and white color scheme is extremely evident in the overall styling.

Each design is inspired by Coca-Cola's iconic glass bottle. For example, designer Tom Farrell created the Sipping notebook, which signifies and icy cold bottle of Coca-Cola. Another notebook features Coca-Cola red lips all over it. In addition to these unique designs, a video has been created to captivate the Mash-Up project's progress and thought process.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 50% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Limited Edition Products:** There is a growing trend in offering limited edition products, like Moleskine's Cola-honoring notebook, to create excitement and exclusivity for consumers.
- **Branded Collaborations:** Collaborations between different brands, such as Moleskine and Coca-Cola, can result in unique and highly collectible products that resonate with consumers.
- **Iconic Brand Celebrations:** Companies are capitalizing on milestone anniversaries or special occasions to create limited edition products, like Moleskine's collaboration with Coca-Cola for their 100th anniversary.

### Who This Affects Most

- **Stationery:** The stationery industry can leverage branded collaborations and limited edition products to attract both collectors and fans of specific brands.
- **Beverage:** The beverage industry can explore partnerships with other brands to create unique promotional products that celebrate milestones or events, enhancing brand loyalty and consumer engagement.
- **Design:** The design industry can focus on creating innovative and collectible products through collaborations between established brands, reaching a wider audience and increasing brand recognition.

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