# Appreciative Jar Packaging Nutella Created Limited-Edition Jars for People Who Make Mornings Happy By Laura McQuarrie | Published 2019-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-jars References: [prnewswire](https://www.prnewswire.com/news-releases/nutella-celebrates-people-who-make-mornings-special-with-new-limited-edition-appreciation-jars-and-contest-300839340.html) & [nutella](https://www.nutella.com/en/us/who-makes-your-morning-happy-contest) Years ago, [Nutella](https://www.trendhunter.com/trends/nutella-zipup) introduced a series of personalized limited-edition jars and now, it is launching fun new packages that replace the iconic Nutella logo with phrases like "Superstar" and "My Hero." These limited-edition appreciation jars tie in with the Nutella Who Makes Your Morning Happy? contest, which helps people celebrate others who make them smile. For a limited time, people are able to nominate someone who makes their morning happy online, giving them the chance to earn their nominee up to $15,000 and pick up a cash prize of $3,000 for themselves. To sweeten the deal, Nutella is giving all entrants the chance to win a [one-year supply of Nutella](https://www.trendhunter.com/trends/berry-sweet-bitz-with-nutella). The limited-edition appreciation jars offer a sweet way for people to say "Thank You," "U Got This" and "Great Job" in a fun way with a favorite product. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Packaging:** There is an opportunity for companies to create personalized packaging that allows customers to express gratitude or appreciation. - **Contest-driven Marketing:** Incorporating contests into marketing campaigns can help generate engagement and promote positive brand associations. - **Rewarding Customer Loyalty:** Brands can offer incentives, such as cash prizes or exclusive rewards, to customers who participate in loyalty programs or engage with the brand. ### Sectors Adopting This - **Grocery and Food Products:** Companies in the grocery and food products industry can consider implementing personalized jar packaging to enhance customer experience and brand loyalty. - **Marketing and Advertising:** Marketing agencies can utilize contest-driven strategies to create engaging campaigns that encourage customers to participate and spread positive brand messages. - **Consumer Goods:** Brands in the consumer goods industry can explore ways to reward customer loyalty through promotions and incentives, fostering stronger relationships with their customers. ## Related on Trend Hunter - [Celebratory Hazelnut Spread Jackets](https://www.trendhunter.com/trends/nutella-zipup.md) - [Americana Breakfast Jars](https://www.trendhunter.com/trends/breakfast-across-america.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Australia-Celebrating Chocolate Spreads](https://www.trendhunter.com/trends/nutella-loves-aussie.md) - [Shareable Golden Biscuits](https://www.trendhunter.com/trends/biscuitsnbesties.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Chocolate Spread Hot Air Balloons](https://www.trendhunter.com/trends/hot-air-balloon-experience.md) - [Collaborative Holiday Jars](https://www.trendhunter.com/trends/pepperidge-farm-x-rachel-antonoff.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md)