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# Free Appetizer Passes
Red Robin's Limited-Edition Gift Card Provides Access to Appetizers

By Laura McQuarrie | Published 2023-11-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-gift-card
References: [newswire](https://www.newswire.ca/news-releases/kraft-peanut-butter-revolutionizes-convenience-with-first-ever-ai-powered-solution-that-replaces-empty-jars-897348444.html) & [redrobin](https://www.redrobin.com/gift-cards)

![Free Appetizer Passes](https://cdn.trendhunterstatic.com/thumbs/519/limited-edition-gift-card.jpeg)

Every year, countless gift-givers purchase [gift cards](https://www.trendhunter.com/trends/auntie-annes-golden-brown-card) that help foodies treat themselves to what they love, and this year, Red Robin is introducing a limited-edition gift card that doubles as a free appetizer pass. The limited-edition $100 [Red Robin Gift Card](https://www.trendhunter.com/trends/red-robin-gourmet-burgers) unlocks free appetizers in 2024 and it's an exclusive for Black Friday that can be purchased online and at select restaurants.

The silver gift card provides access to a [free appetizer with every purchase](https://www.trendhunter.com/trends/bottomless-apps) of $30 or more when dining in from January 1st through April 30th, 2024, even after a user's $100 has been used up. With this gift, cardholders will be able to access many fan-favorite Red Robin appetizers, including Towering Onion Rings, Cheesy Mozzarella Twists and the all-new Crispy Parmesan Brussels Sprouts.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 23% | Activity: 44% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Gift Cards:** Red Robin introduces a limited-edition gift card that doubles as a free appetizer pass, providing a unique offering for gift-givers.
- **Free Appetizer Access:** Red Robin's $100 gift card unlocks free appetizers from January to April 2024, allowing cardholders to enjoy a variety of popular appetizers.
- **Exclusive Black Friday Offer:** Red Robin's limited-edition gift card is an exclusive Black Friday offer available for purchase online and at select restaurants, providing a special deal for foodies.

### Sectors Adopting This

- **Restaurant:** The restaurant industry can explore the opportunity of offering limited-edition gift cards that provide unique benefits like free appetizer access.
- **Gift Cards:** The gift card industry can capitalize on the trend of limited-edition gift cards with exclusive offers, appealing to foodies and gift-givers alike.
- **Food and Beverage:** The food and beverage industry can innovate by providing special deals and exclusives, such as Red Robin's limited-edition gift card that doubles as a free appetizer pass.

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