# Limited Edition Flavor Absolut New Orleans By Alex Covert | Published 2007-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-flavor-absolut-new-orleans References: [luxist](http://www.luxist.com/2007/07/18/absolut-new-orleans/) & [absolut](http://absolut.com) [Absolut](https://www.trendhunter.com/trends/absolut-tabasco) Vodka has released a new flavor (mango with black pepper) to benefit the New Orleans area. All profits (estimated to be around $2 million) will go to five charities along the Gulf coast. The Absolut New Orleans bottle has a red-and-silver harmonica on it. **Implications** - Absolut has increasingly embraced regional markets with [specially branded vodka bottles](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle); this design for New Orleans helped benefit survivors of Hurricane Katrina. Its flavor, which blends two signature profiles of New Orleans' regional cuisine, appeals to tourists and locals alike, while its charitable appeal helps win consumer favor in the crowded [flavored-vodka market](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka). Companies can mimic this strategy by creating "local" alcohol that reflects the vibe of a particular area. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Regional Flavor Branding:** Companies can benefit from creating specially branded products to appeal to local markets. - **Charitable Branding:** Charitable appeal can help companies win consumer favor in crowded markets. - **Dual-profile Flavoring:** Blending two signature profiles of a regional cuisine can appeal to both tourists and locals. ### Industries Being Reshaped - **Alcohol:** Companies can create 'local' alcohol that reflects the vibe of a particular area. - **Non-profit/charity:** Partnering with charities can be beneficial for companies seeking to appeal to socially conscious consumers. - **Tourism/hospitality:** Dual-profile regional flavoring can be valuable for businesses seeking to appeal to both tourists and locals. ## Related on Trend Hunter - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Flavorful RTD Expansions](https://www.trendhunter.com/trends/absolut-x-ocean-spray.md) - [Spiced Vodka-Based Shot Spirits](https://www.trendhunter.com/trends/absolut-nights-nordic-spice.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md)