# Haute Designer Trainers Emporio Armani Teams with Reebok to Design Limited Edition EasyTone Shoes By Amanda Chang | Published 2010-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-easytone References: [dazeddigital](http://www.dazeddigital.com/fashion/gallery/19/8917/3/emporio-armanireebok-easytone) & [emporioarmani](http://www.emporioarmani.com/chooseYourCountry.asp) If you love sports, running shoes and haute couture, you'll love these Limited Edition EasyTone shoes by [Emporio Armani](https://www.trendhunter.com/trends/valentines-edit) and [Reebok](https://www.trendhunter.com/trends/reebok-x-danielle-guizio). This shoe combines the best of what [sports athleticism and fashion](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer) have to offer. The Limited Edition EasyTone shoe is more than just a fashionable shoe. These kicks were designed o strengthen key leg and tush muscles with every stride. Purchasers have the choice of customization with the option of red, silver or black laces. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Fashion:** The trend of collaborating with fashion designers to create limited edition products presents an opportunity for disruptive innovation in the fashion and design industry. - **Functional Fashion:** The integration of functional features, such as muscle-strengthening technology in footwear, creates disruptive innovation opportunities in the athletic and fitness industry. - **Customization in Sportswear:** The trend of offering customizable elements, like different colored laces, in sportswear presents an opportunity for disruptive innovation in the sportswear industry. ### Where This Applies - **Fashion and Design:** The collaboration between Emporio Armani and Reebok for limited edition trainers demonstrates an opportunity for disruptive innovation in the fashion and design industry. - **Athletic and Fitness:** The incorporation of muscle-strengthening technology in the Limited Edition EasyTone shoe offers disruptive innovation possibilities in the athletic and fitness industry. - **Sportswear:** The option to customize the Limited Edition EasyTone shoe with different colored laces highlights a disruption opportunity in the sportswear industry. ## Related on Trend Hunter - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Iconic Chair-Inspired Footwear](https://www.trendhunter.com/trends/eames-office-and-reebok.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Rich Burgundy-Toned Footwear](https://www.trendhunter.com/trends/burgundytoned-footwear.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md)