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# Fragrant Co-Branded Deodorants
Native x Jungalow's Limited-Edition Deodorants Use Inspiring Scents

By Laura McQuarrie | Published 2021-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-deodorants
References: [prnewswire](https://www.prnewswire.com/news-releases/native-introduces-limited-edition-jungalow-collection-301200643.html) & [nativecos](http://www.nativecos.com)

Clean personal care company Native is exploring its first-ever co-branded collaboration for its popular Seasonals collection and it introduces a limited-edition [deodorant and body wash collection](https://www.trendhunter.com/trends/native-moisturizing-body-wash). [Native x Jungalow](https://www.trendhunter.com/trends/native-x-jarritos) was created with the lifestyle brand to share inspiring scents that offer a sense of escape, which promises to be especially appealing at a time when most people can only dream of jetting off to a new destination.

The Native x Jungalow collection boasts deodorant formulas that are [cruelty-free, vegan and alumium-free](https://www.trendhunter.com/trends/humble-brands), and available in alluring scents like Palm Leaf & Bergamot, Tangerine & Citrus Blossom, Paradise Flower & Amber, and Sandalwood & Fig.

The collaborative body care range also includes body wash formulas with coconut oil-derived cleansers and pH-balanced formulas.

Image Credit: Native

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 64% | Activity: 62% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Co-branded Deodorant Collections:** The co-branded trend has created opportunities for new and unique scent combinations in personal care products.
- **Escape-inspired Scents:** The demand for fragrances that transport users to another location or feeling is driving innovation in scent development.
- **Cruelty-free and Vegan Formulations:** The demand for ethical personal care products has created a need for cruelty-free and vegan formulations in deodorants and body washes.

### Sectors Adopting This

- **Personal Care:** The personal care industry can explore new collaborations and formulations in deodorants and body washes to meet the growing demand for ethical and unique products.
- **Lifestyle:** The lifestyle industry can use scent as a tool to transport consumers to different places or experiences through collaborations and unique scent combinations.
- **Branding and Marketing:** The co-branded deodorant trend offers branding and marketing opportunities for companies to work together and create unique products for consumers.

## Related on Trend Hunter

- [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md)
- [Refreshing Personal Care Collections](https://www.trendhunter.com/trends/native-2.md)
- [Internationally Inspired Bodycare](https://www.trendhunter.com/trends/native-global-flavors-collection.md)
- [Sensorial Autumn-Inspired Body Care](https://www.trendhunter.com/trends/fall-market-collection.md)
- [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md)
- [Celebratory Body Care Collections](https://www.trendhunter.com/trends/piece-of-cake-collection.md)
- [Donut-Scented Collaborative Bodycare](https://www.trendhunter.com/trends/dunkin-and-native.md)
- [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md)
- [Donut-Scented Bodycare Collections](https://www.trendhunter.com/trends/native-x-dunkin.md)
