# Artistic Storytelling Whiskeys The TBWC Limited Edition Core Selection Now Includes New Releases By Michael Hemsworth | Published 2024-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-core-selection References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/06/tbwc-unveils-limited-edition-releases/) & [thatboutiqueywhiskycompany](https://www.thatboutiqueywhiskycompany.com)  The TBWC (That [Boutique-y Whisky Company](https://www.trendhunter.com/trends/that-boutiquey-whisky)) [Limited Edition](https://www.trendhunter.com/trends/starbucks-chilled-range) Core [Selection](https://www.trendhunter.com/trends/baked-lemon-ricotta) has been expanded by the brand with a series of new options to help consumers find their favorite. The new additions consists of a total of five expressions including three Scottish single malts to provide something for everyone. The total range of new additions includes the 12-year-old Caol Ila, a 10-year-old Mortlach, a 11-year-old Balblair, a 35-year-old single grain from North British Distillery and an eight-year Canadian corn whiskey. The new products each come in 700ml bottles with a 45.8% ABV and are non-chill filtered. The expressions feature label artwork created by Emily Chappell. Head of Whisky Sam Simmons spoke on the new additions to the TBWC Limited Edition Core Selection saying, "Our limited edition range embodies our dedication to exceptional whisky and artistic storytelling. Each bottle is a testament to our passion for bringing unique and memorable experiences to whisky enthusiasts. The bottles are in keeping with the new core range style, but without losing any of the brand history that has been established over the past (almost) 12 years.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 47% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Art-infused Alcohol Packaging:** Combining visual art with whiskey labels creates a distinctive product that appeals to both art aficionados and liquor enthusiasts. - **Limited Edition Spirits:** Offering limited edition whiskey releases generates exclusivity and urgency, attracting collectors and connoisseurs. - **Non-chill Filtered Whiskeys:** Producing non-chill filtered whiskeys can enhance flavor complexity and authenticity, catering to discerning palates. ### Sectors Adopting This - **Alcoholic Beverages:** The whiskey market can capitalize on unique selling points like artistic packaging and rare editions to differentiate products. - **Graphic Design:** Leveraging graphic design in product packaging offers a new avenue for designers to collaborate with beverage companies. - **Luxury Collectibles:** The intersection of limited edition alcohol and collectible items creates a niche market for high-end consumers. ## Related on Trend Hunter - [Single Cask Whisky Collection](https://www.trendhunter.com/trends/that-boutiquey-whisky.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Luxurious Scotch Whiskey Bottles](https://www.trendhunter.com/trends/cu-bocan.md) - [Exclusive Single Cask Whiskies](https://www.trendhunter.com/trends/wemyss-malts.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-co-the-experimental-series.md) - [Myth-Inspired Scotch Whiskeys](https://www.trendhunter.com/trends/bowmore-no-corners-to-hide.md) - [Premium Western Scotland Whiskeys](https://www.trendhunter.com/trends/isle-of-barra-distillers.md) - [Smoky Heritage-Driven Whiskeys](https://www.trendhunter.com/trends/port-askaig.md) - [Artisan Whiskey Collections](https://www.trendhunter.com/trends/spirited-xchange.md)