# Tiger-Themed AR Cocktails P.F. Chang’s Limited-Edition Cocktail Marks the Lunar New Year By Laura McQuarrie | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-cocktail References: [businesswire](https://www.businesswire.com/news/home/20220119005233/en) & [pfchangs](http://www.pfchangs.com/)  2022 marks the Year of the Tiger and P.F. Chang's is celebrating with a [limited-edition cocktail](https://www.trendhunter.com/trends/royal-salute-lunar-new-year) and [seasonal experiences](https://www.trendhunter.com/trends/pf-changs-seasonal-menu). The Iwai of the Tiger cocktail is made with Mars Iwai 45 Japanese Whisky, elderflower liqueur, green tea agave, lemon, pineapple and fresh mint. This cocktail is paired with an augmented reality experience that is said to "bring the spirit of the tiger to life in an unexpected way" to delight guests. The restaurant is also inviting people to ring in the new year with lucky classic dishes that symbolize good fortune. These options include [Handmade Pork Dumplings](https://www.trendhunter.com/trends/romantic-experience) to represent wealth, Vegetable Lo Mein Noodles to encourage happiness and longevity, and the Oolong Chilean Seabass and Sushi Rolls to welcome prosperity. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **AR Cocktails:** The intersection of augmented reality and cocktails presents a disruptive opportunity for bars and nightclubs to enhance customer experiences. - **Lunar New Year Celebrations:** As more businesses recognize the Lunar New Year, there is a disruptive opportunity for companies to create culturally relevant products and experiences. - **Fortune Symbolism in Dining:** An opportunity exists for restaurants to incorporate culturally significant foods and traditions such as fortune symbolism to create unique and immersive dining experiences. ### Who This Affects Most - **Hospitality:** Hotels, bars and restaurants can use AR cocktails and culturally relevant experiences to differentiate themselves in a crowded marketplace. - **Food and Beverage:** Grocery stores and food product manufacturers can incorporate cultural symbols and fortune symbolism into their products to create a unique product and better engage their customers. - **Entertainment:** The intersection between augmented reality and cultural celebrations offers entertainment opportunities to event planners and coordinators, allowing them to create new, immersive experiences for their clients. ## Related on Trend Hunter - [Lunar Celebration Cocktails](https://www.trendhunter.com/trends/chinese-new-year-cocktails.md) - [Horse-Inspired Menus](https://www.trendhunter.com/trends/pf-changs-lunar-new-year.md) - [Dragon-Inspired Restaurant Partnerships](https://www.trendhunter.com/trends/restaurant-partnership.md) - [Ornamental Holiday Cocktails](https://www.trendhunter.com/trends/pf-changs-festive-cocktail.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/cordon-bleu.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/limitededition-blue-label.md) - [Confectionary Tiger-Inspired Capusles](https://www.trendhunter.com/trends/sugarfina.md) - [Familial Spirits Campaigns](https://www.trendhunter.com/trends/family-spirit.md) - [Lunar New Year-Inspired Libations](https://www.trendhunter.com/trends/a-gift-for-blossoming-futures.md)