# 24-Hour Product Releases During LFW, Exclusive Limited-Edition Burberry Products Will Be Available By Laura McQuarrie | Published 2018-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-burberry References: [uk.fashionnetwork](http://uk.fashionnetwork.com/news/Burberry-in-limited-edition-24-hour-product-releases-transforms-London-flagship-for-LFW) & [burberryplc](https://www.burberryplc.com/en/news-and-media/press-releases/corporate/2018/limited-edition-pieces-from-riccardo-tisci-s-first-burberry-coll.html) For just 24 hours after its showing at London Fashion Week, [Burberry](https://www.trendhunter.com/trends/burberry-streets) will be sharing limited-edition Burberry pieces from the debut collection of its new Chief Creative Officer, Riccardo Tisci. These ultra-exclusive new designer items are set to be available to consumers on [Instagram](https://www.trendhunter.com/trends/classic-staples-remastered-collection), WeChat and the brand's flagship location in London. As Burberry describes, "this will be the first time the brand has created a bespoke digital selling experience for their social channels." Those who are able to visit the brick-and-mortar store will be treated to a space that has been completely reimagined for the 24-hour product releases. The new collection from Burberry that will be shown as part of London Fashion Week is a significant one, as it marks the start of the brand [no longer using real fur](https://www.trendhunter.com/trends/ducies-fw25-collection). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Exclusive-24-hour Shopping:** Opportunity for brands to create limited-edition products with short windows of availability to generate excitement and drive sales. - **Digital Selling Experiences:** Potential for brands to create bespoke digital selling experiences on social media platforms to increase engagement and reach consumers directly. - **Fur-free Fashion:** Disruptive opportunity for brands to shift towards more ethical and sustainable practices by eliminating the use of real fur in their collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage exclusive 24-hour product releases and digital selling experiences to create buzz and increase sales. - **Retail:** Retailers can explore the concept of limited-edition products and reimagined store experiences to attract customers and differentiate themselves in the market. - **Social Media:** Social media platforms can offer brands the opportunity to create unique digital selling experiences and interact directly with consumers, driving engagement and potentially increasing ad revenue. ## Related on Trend Hunter - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md)