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# Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label

By Ady Floyd | Published 2015-06-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-bottles
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/butterflycannon-limited-edition-summer.html) & [butterflycannon](http://www.butterflycannon.com/company)

These summer-inspired [limited edition bottles](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) of champagne by Chandon and ButterflyCannon are a seasonal delight. This year's Chandon summer champagne bottles are dressed in stripes. An all-American theme was used for the bottles. Each bottle has red, white or blue stripes wrapped around it like a spiral.

The labels on the bottles were designed to evoke memories or feelings of a summer breeze because the stripes whimsically cascade across these limited-edition bottles. The bottles contain a satin label that is stitched on for an elegant feature.

The design is a magical combination of playful patriotism and vibrant elegance. Each bottle holds 750 milliliters of Burt or [Rose Chandon](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy). The sparkling wine contained within the beautiful packaging is just as lovely as the exterior. The partnership between Chandon and ButterflyCannon is a perfect match.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 74% | Activity: 71% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Seasonal Limited Edition Packaging:** Opportunity for other beverage brands to release seasonal limited edition packaging to attract consumers and create a sense of exclusivity.
- **Playful Branding Collaboration:** Opportunity for brands to collaborate on whimsical and creative packaging design to enhance brand image and appeal to customers.
- **Vibrant Patriotic Designs:** Opportunity for brands in various industries to create vibrant and patriotic designs to tap into the consumer desire for nostalgia and national pride.

### Sectors Adopting This

- **Beverage:** Beverage companies can explore seasonal limited edition packaging to differentiate their products and create excitement among consumers.
- **Design:** Design agencies or packaging companies can offer their services to brands looking to collaborate on unique and playful packaging designs.
- **Consumer Goods:** Consumer goods companies across various sectors can incorporate vibrant patriotic designs into their product packaging to attract customers seeking nostalgic and patriotic products.

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