# Electrical Vodka Branding This Absolut Limited Edition Bottle Celebrates New Cocktails Recipes By Michael Hemsworth | Published 2015-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-bottle References: [manofmany](http://manofmany.com/lifestyle/absolut-limited-edition-bottles/) & [absolut](http://www.absolut.com/au/) As the year comes to an end, the infamous vodka brand has created and released these [Absolut](https://www.trendhunter.com/trends/dr-samuel-ross) Limited Edition Bottles that are entitled 'Eletrik' to simulate the feeling of electric energy found in a nightclub. Coming in silver and blue color varieties, the Absolut Limited Edition Bottles are being released alongside [eight 'Electrik' cocktails](https://www.trendhunter.com/trends/absolutly-wicked-good-cocktail-collection) including the Blue Mule, Neon Light and Ginger bolt, amongst others. The Absolut Limited Edition Bottles in 'Electrik' style are being released on an international basis with 2.5-million units shipping worldwide. As holiday parties begin to ramp up in the coming weeks, the Absolut Limited Edition Bottle is sure to be a hit with shoppers looking to provide their host with a glamorous offering of thanks. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Liquor Packaging:** Opportunity for creating limited edition packaging for alcoholic drinks to coincide with events or holidays. - **Branded Cocktails:** Opportunity for liquor companies to create branded cocktail recipes to go with their products, which could enhance the product’s sales. - **International Branding Strategy:** Opportunity for liquor companies to adopt international branding strategies to increase their global sales. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to create special packaging and cocktails for different events or holidays which could drive sales. - **Food and Beverage:** Opportunity for food and beverage companies to create branded cocktail recipes to make their products more appealing and enhance their sales. - **International Shipping and Distribution:** Opportunity for companies in shipping and distribution to help liquor companies increase their global sales by getting their products to more countries worldwide. ## Related on Trend Hunter - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md)