# Musician-Inspired Beers This Limited Edition Beer Design Was Designed by a Famous DJ and Producer By Mishal Omar | Published 2016-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limited-edition-beer-design References: [thedieline](http://www.thedieline.com/blog/2016/8/15/budweiser-limited-edition-tisto) This limited edition beer design was created in a collaboration between [Budweiser](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake) and the famous DJ and Producer Tiesto. The Dutch artist recently played at '[Tomorrowland](https://www.trendhunter.com/trends/tomorrowland-x-absolut)' in Belgium and this beer was inspired by the festival. The artist's goal was to create a once-in-a-lifetime experience for his audience and he used Budweiser to amplify that idea -- offering the beers to festival goers at his show. The beer is featured in black, red and white -- with the backdrop being red and the front stamped with Tiesto's name and logo in white. By collaborating with a large company to create this limited edition beer design, Tiesto was able to expand his audience as well as the musical experience he offers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations with Food and Beverage Companies:** Collaborating with famous personalities to create limited edition food and drink items is an innovative way for companies to expand their audience and increase sales. - **Festival-inspired Alcoholic Beverages:** Creating alcoholic beverages inspired by popular festivals or events can provide a unique and memorable drinking experience for consumers. - **Personal Branding in the Beverage Industry:** Personal branding can be an effective way for DJs, musicians, and other artists to increase their recognition and appeal among beverage consumers. ### Where This Applies - **Alcoholic Beverages:** Collaborating with celebrities and creating festival-inspired beverages can create disruptive innovation opportunities in the alcoholic beverage industry. - **Event Planning and Management:** Creating festival-inspired alcoholic beverages can potentially expand innovation opportunities within the event planning and management industry. - **Music and Entertainment:** Personal branding opportunities within the beverage industry could be disruptive for artists and musicians looking to expand their brand and revenue streams. ## Related on Trend Hunter - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Collaborative Music Duo Beers](https://www.trendhunter.com/trends/hallucinating-love-pale-ale.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md)