# Textured Sustainable Limewash Paints Armourcoat Launches a Capsule of Limewash Paints By Amy Duong | Published 2024-09-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/limewash References: [armourcoat](https://armourcoat.com/en/)  Surfaces company Armourcoat introduces a collection of [textured and sustainable paints for interiors](https://www.trendhunter.com/trends/reve-collection) with the Limewash collection. It is developed to honor the unique look and feel of traditional limewash itself. The team wanted to create a [surface coating](https://www.trendhunter.com/trends/decorative-wall-panels) that can be used in both residential and commercial spaces. It finishes with a [matte appearance and comes in 45 shades](https://www.trendhunter.com/trends/2025-color-collection) in total. It blends with water for walls and has a more chalky finish than traditional formulas. Creative director Duncan MacKellar shares, "Here at Armourcoat we believe material transparency is fundamental to designing beautiful interiors that have minimal impact on our planet. Our goal as creative manufacturers is to reduce both embodied carbon and environmental toxins, and ultimately drive sustainable innovation within the built environment. With our Environmental and Health Product Declarations, architects and designers can be confident that all Armourcoat finishes align with efforts to create environmentally conscious, healthy interiors." Image Credit: Armourcoat ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 3% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Interior Coatings:** The introduction of eco-friendly and toxin-free finishes is revolutionizing the way designers approach sustainable interior design. - **Matte-finish Paints:** Matte-finish coatings offer unique textural qualities that can enhance both aesthetic appeal and surface durability in various settings. - **Water-blended Paint Formulas:** Innovations in water-based paint formulas provide environmentally safer alternatives without compromising on quality or application ease. ### Sectors Adopting This - **Eco-friendly Building Materials:** The demand for sustainable building materials like limewash paints is driving growth in environmentally conscious construction practices. - **Interior Design:** Interior design professionals are increasingly integrating sustainable and aesthetically versatile finishes into their projects to meet growing client expectations. - **Residential and Commercial Real Estate:** Both residential and commercial real estate industries are adopting innovative coatings to enhance property value and appeal while supporting environmental sustainability. ## Related on Trend Hunter - [Collaborative Limewash Paints](https://www.trendhunter.com/trends/sarah-sherman-samuel-for-color-atelier.md) - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [Oversized Roof Lime-Washed Homes](https://www.trendhunter.com/trends/lime-wash-house.md) - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md) - [Modern Housing Color Palettes](https://www.trendhunter.com/trends/furniture-linoleum-collection.md) - [White-Tonal Paint Collections](https://www.trendhunter.com/trends/whitescale.md) - [Lime Plastered Terraced House](https://www.trendhunter.com/trends/arch-house.md) - [Seasonal Tonal Acoustic Products](https://www.trendhunter.com/trends/woven-image.md)