# AI-Powered Music Remixing Apps Sprite is Reprising its Limelight Music Platform for Consumers By Lima Kalim | Published 2024-07-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/limelight-music-platform References: [marketingdive](http://marketingdive.com/news/sprite-ai-remix-limelight-app-mobile-marketing) [Sprite](https://www.trendhunter.com/trends/global-music-program) is bringing back its Limelight music platform for the third year and will be using the AI-powered Soundlabs music remix tools. The tools are available through the [Coca-Cola](https://www.trendhunter.com/trends/coke-spiced) app, which lets users create their own tracks using the materials provided by Coca-Cola. The music platform was created to engage Gen Z and connect with the brand. It includes a variety of music artists from different places and introduces new tracks about overcoming the heat. These tracks share a standard hook, which will also be available for users to remix. Additionally, the initiative includes a tie-in with [Spotify](https://www.trendhunter.com/trends/AI-fan-remix-platforms) and is part of Sprite's global marketing platform, Heat Happens. It will be promoted through paid and earned media, influencer partnerships, limited-edition scannable packaging, out-of-home placement, and local market events at festivals. Image Credit: Sprite ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 61% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Music Creation:** AI tools enabling user-generated music remixes present a shift in music production democratization. - **Gen Z Engagement Through Music:** Brands leverage music platforms to connect with Gen Z, tapping into cultural touchpoints. - **Integrated Marketing Platforms:** Tie-ins with services like Spotify broaden reach and create multifaceted marketing campaigns. ### Sectors Adopting This - **Music Technology:** AI advancements in music remixing spark innovation in music creation and distribution. - **Marketing and Advertising:** Integrated campaigns using AI and influencer partnerships provide new engagement strategies. - **Consumer Packaged Goods:** Brands intertwine products with digital experiences to elevate consumer interaction. ## Related on Trend Hunter - [Branded Global Music Programs](https://www.trendhunter.com/trends/global-music-program.md) - [Social Remixing Music Features](https://www.trendhunter.com/trends/remixing-app.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Hip-Hop-Honoring Soda Campaigns](https://www.trendhunter.com/trends/sprite-the-living-tracklist.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Playlist Revitalization Tools](https://www.trendhunter.com/trends/remixly-ai.md) - [Bespoke AI-Powered Art](https://www.trendhunter.com/trends/coke.md) - [Artist-Remixed Summertime Drinks](https://www.trendhunter.com/trends/sonic-drink-remix.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md)