# Matching Couple Campaigns The Limedrop Autumn/Winter 2012 Lookbook is Twice As Nice By Jana Pijak | Published 2012-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limedrop-autumn-winter-2012-lookbook References: [oystermag](http://oystermag.com/limedrop-aw12-lookbook-interview) & [limedrop.au](http://www.limedrop.com.au/) The Limedrop Autumn/Winter 2012 lookbook features clean-cut styles that take showcase a multitude of [contemporary prints](https://www.trendhunter.com/trends/the-lilly-reserve-collection). An impeccably styled display of clean casuals, this stunning campaign features matching couple captures. From sleek separates to [edgy outerwear](https://www.trendhunter.com/trends/london-a-love-affair), this advertorial shoot highlights a number of complementing ensembles. From preppy plaids to artful and abstract patterns, this lookbook spread is the epitome of easy elegance. Entitled 'The Adventure,' this sophisticated collection, designed by Nathan Price and Clea Woods is a contemporary take on timeless classics. Classic patterns and artfully graphic prints take center stage in a spread that highlight sleek youth-infused styles. Edgy and elegant, these [clean-cut ensembles](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) prove that less is more when it comes to fashion. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 78% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Contemporary Prints:** Opportunity for fashion brands to create unique and artistic prints for their collections. - **Matching Couple Captures:** Opportunity for photographers and brands to explore the concept of matching outfits for couples in their campaigns. - **Easy Elegance:** Opportunity for fashion designers to create clean and sophisticated collections that combine timeless classics with modern aesthetics. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the growing demand for contemporary prints and easy elegance in their designs. - **Photography:** Photographers can offer services that specialize in capturing matching couple outfits for advertising campaigns. - **Art and Design:** Artists and designers can create unique prints and patterns for fashion brands looking to incorporate contemporary elements in their collections. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)