# Lifestyle Scooter-Sharing Stores The Lime Lifestyle Store Serves as an Extension of the Scooters By Justin Lam | Published 2018-10-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lime-lifestyle-store References: [cnet](https://www.cnet.com/news/lime-is-apparently-opening-a-physical-scooter-store-in-santa-monica/) & [techcrunch](https://techcrunch.com/2018/10/22/lime-scooter-store/) A Lime lifestyle store is set to open in Santa Monica, California, in an attempt to separate the brand from other [scooter-sharing and bike-sharing services](https://www.trendhunter.com/trends/zero-ls1). According to Lime these new stores will "place heavy importance on community engagement, rider education, and brand experience.” The news of the first Lime lifestyle store was discovered through a job listing on the company's website seeking a store manager. The plans for the store came through Lime's investor [Fifth Wall Ventures](https://www.trendhunter.com/trends/psilocybin-treatment) and the stores will be constructed in partnership with tech companies and real estate developers. The Lime lifestyle store will serve as a deployment center for the scooters, as well as functioning as a charging station, and a retail location for apparel and accessories related to the brand. Image Credit: Lime ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Lifestyle Scooter-sharing Stores:** The emergence of scooter-sharing stores that focus on community engagement and brand experience creates opportunities for disruptive innovation in the mobility industry. - **Community Engagement and Rider Education:** The emphasis on community engagement and rider education in scooter-sharing stores presents opportunities for disruptive innovation in the transportation and education sectors. - **Retailing Apparel and Accessories:** The retail component of scooter-sharing stores, offering apparel and accessories related to the brand, opens up opportunities for disruptive innovation within the retail industry. ### Sectors Adopting This - **Mobility:** The emergence of scooter-sharing stores that serve as deployment centers and charging stations presents disruptive innovation opportunities within the mobility industry. - **Transportation:** The focus on community engagement and rider education in scooter-sharing stores creates opportunities for disruptive innovation in the transportation industry. - **Retail:** The retail component of scooter-sharing stores, offering apparel and accessories, presents disruptive innovation opportunities within the retail industry. ## Related on Trend Hunter - [Battery-Swappable E-Bikes](https://www.trendhunter.com/trends/lime-gen4.md) - [Eco-Friendly Transit Apps](https://www.trendhunter.com/trends/moovit-x-lime.md) - [Flavor Fusion E-Bikes](https://www.trendhunter.com/trends/nandos-and-lime.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Home Services E-Commerce Platforms](https://www.trendhunter.com/trends/go-lime.md) - [High-Capacity Swappable Batteries](https://www.trendhunter.com/trends/1-kwh-battery.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [Scooter Rideshare Partnerships](https://www.trendhunter.com/trends/spin-electric-scooters.md) - [Diversified Cannabis Brand Portfolios](https://www.trendhunter.com/trends/preroll-brand-lime.md)