# Tone-Enhancing Lip Shades Lime Crime's 'Plushies' Lip Collection Complements One's Natural Tones By Ell Smith | Published 2018-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lime-crimes-plushies References: [hypebae](https://hypebae.com/2018/1/lime-crime-plushies-soft-focus-lip-veil) & [limecrime](https://www.limecrime.com/categories/plushies-soft-focus-matte-lipstick) Lime Crime's 'Plushies' lip collection is encouraging consumers to embrace and enhance their lip's natural tones as the new product line offers a touch of color while promising a comfortable all-day wear. Ranging from subtle purples to deep pinks and light oranges, this expansive line offers a shade that complements nearly any skin tone. In addition to the color, this line features a unique formula which gives lips a [plush but natural-looking appearance](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection). To make matters even more convenient, these lippies promise to offer a [transfer-proof finish](https://www.trendhunter.com/trends/matte-lip-tint), meaning wearers won't be finding pesky lipstick marks on their shirt collars, or while taking a bite out of lunch. Staying consistent with a dessert theme, this line includes playful names like "Jam" or "Gum Drop" and features the same [candy-flavored scents](https://www.trendhunter.com/trends/melting-candy-balm). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural-tone Lip Products:** Natural-tone lip products are disrupting the beauty industry by encouraging consumers to enhance their natural lip tones. - **Transfer-proof Lipsticks:** The rise of transfer-proof lipsticks presents a disruptive innovation opportunity for cosmetics companies to meet consumer demands for long-lasting and stain-free lip products. - **Playful and Scented Lip Collections:** The popularity of playful and scented lip collections opens up opportunities for brands to create unique sensory experiences and attract customers with creative product names. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can capitalize on the trend of natural-tone lip products by developing innovative formulas and expanding shade ranges to cater to diverse consumer preferences. - **Beauty:** The beauty industry can leverage the demand for transfer-proof lipsticks by investing in research and development to create advanced long-lasting lip products with minimal transfer. - **Fragrance:** The fragrance industry can explore partnerships with lip product brands to incorporate innovative scents into lip collections, enhancing the overall sensory experience for customers. ## Related on Trend Hunter - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Hydrating Lip Gloss Stains](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains.md) - [Adaptive Lip Colors](https://www.trendhunter.com/trends/adaptive-lip-color.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md) - [Vibrant Lip Plumping Shades](https://www.trendhunter.com/trends/lip-plumping1.md) - [Lip Treatment Shades](https://www.trendhunter.com/trends/lipsoftie-tinted-lip-treatment.md)