# No-Added-Sugar Gummy Candies Lily's Sweets Low-Sugar Gummies Come in Two Varieties By Michael Hemsworth | Published 2021-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lilys-sweets References: [candyindustry](https://www.candyindustry.com/articles/89950-lilys-sweets-introduces-gummies) & [lilys](http://lilys.com/) Gummy candies are a favorite amongst many consumers with a sweet tooth but are often associated with a high-sugar recipe, which is something the Lily's Sweets low-sugar gummies have been debuted by the brand to help change. The candies are formulated with a plant-based recipe that has less than one-gram of sugar per serving, and comes in two varieties including Sour Gummy Worms and Gummy Bears. The Sour Gummy Worms come in two dual-flavor options to choose from including Apple-Peach and Lemon-Raspberry, while the Gummy Bears come in four options including Strawberry, Lemon, Orange and Raspberry. The Lily's Sweets low-sugar gummies feature a Keto-friendly recipe that is also gluten-free, non-GMO and available now from the brand online as well as from [Walmart](https://www.trendhunter.com/trends/rainbow-worms). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 70% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Snacks:** The launch of Lily's Sweets low-sugar gummies highlights a new trend towards healthier snacking options. - **Plant-based Formulations:** The use of plant-based ingredients in Lily's Sweets low-sugar gummies reflects a trend towards sustainable and healthier ingredient alternatives. - **Keto-friendly Foods:** The development of a Keto-friendly recipe for Lily's Sweets low-sugar gummies demonstrates a growing trend towards low-carb and high-fat diet options. ### Where This Applies - **Confectionery:** The confectionery industry can explore opportunities to tap into the growing demand for healthier candy options. - **Health Foods:** The health foods industry can develop new products or reformulate existing ones to meet the demand for low-sugar and plant-based options. - **Retail:** Retailers can capitalize on the trend of low-sugar products by offering a variety of them on their shelves to cater to health-conscious customers. ## Related on Trend Hunter - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Low-Sugar Sour Candies](https://www.trendhunter.com/trends/sour-blobs.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Low-Sugar Gummy Candies](https://www.trendhunter.com/trends/blobs-gummy-candy.md)