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# Pearl Eyewear Ads
16-Year-Old Lily-Rose Depp Stars in Her First Major Campaign for Chanel

By Meghan Young | Published 2015-07-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lilyrose-depp
References: [fashiongonerogue](http://www.fashiongonerogue.com/lily-rose-depp-chanel-ad-campaign/) & [chanel](http://www.chanel.com)

Lily-Rose Depp may only be 16 years old, but she has just landed a major fashion campaign with [Chanel](https://www.trendhunter.com/trends/coco-crush-fine-jewelry). Modeling the [luxury brand's](https://www.trendhunter.com/trends/chanel-winter-tale) [pearl eyewear](https://www.trendhunter.com/trends/bouquet-collection-1) in a series of studio images that also showcase her gorgeous features. As the daughter of Vanessa Paradis and Johnny Depp, it should come as no surprise that Lily-Rose Depp's a stunner.

Captured by Karl Lagerfeld himself, Lily-Rose Depp is set to appear in September 2015 issues of publications. Although full of pastel colors, the overall mood of the Chanel Fall/Winter ad campaign is quiet and stoic. As though embracing Lily-Rose Depp's teenage years, there is something very 'virgin suicides' about the photoshoot. Doesn't hurt that she has a frail Kirsten Dunst look about her as well.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 73% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Luxury Eyewear Campaigns:** Luxury brands should experiment with younger models and social media to reach younger audiences.
- **Teenage Models in Fashion:** Brands can tap into the growing buying power of Gen Z by featuring teenage models in their campaigns.
- **Nostalgia-inspired Fashion Campaigns:** Fashion campaigns that tap into nostalgia for the '90s and early 2000s can resonate with younger consumers.

### Who This Affects Most

- **Luxury Fashion:** Luxury fashion brands can experiment with younger models and nostalgic campaigns to reach younger consumers and remain relevant.
- **Eyewear Industry:** Eyewear brands can leverage the trend of featuring teenage models in their campaigns to target younger demographics.
- **Fashion Photography:** Fashion photographers can create visually stunning campaigns that evoke nostalgia and resonate with younger audiences.

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