# Conservation-Supporting Cosmetics The Schmidt’s Naturals Lily of the Valley Body Wash is Floral By Michael Hemsworth | Published 2019-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lily-of-the-valley-body-wash References: [trndmonitor](https://trndmonitor.com/personal-care-spotlight-schmidts-naturals-lily-of-the-valley-body-wash/) & [schmidts](https://schmidts.com/) The Schmidt’s Naturals Lily of the Valley Body Wash is a refreshingly floral cosmetic product that is crafted with natural ingredients in the mix to offer consumers a way to support their skin as they cleanse it. The body wash is infused with argan oil, blue spirulina, nori and neem extract that will help to refresh the skin as it gently washes away impurities. A [long-lasting scent](https://www.trendhunter.com/trends/cashmere-body-wash-lineup) that is made with natural ingredients will stay with the user all day long to help them avoid artificial fragrances. The Schmidt’s Naturals Lily of the Valley Body Wash also supports The [Jane Goodall Institute](https://www.trendhunter.com/trends/byrosie-jane-remi) by donating 5% of the purchase price proceeds to the organization. This will come as welcome news to consumers seeking to support more philanthropic brands. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Cosmetic Products:** Opportunity for brands to create cosmetic products with natural ingredients that offer skin support. - **Sustainable Philanthropic Brands:** Brands can capitalize on the trend of supporting charitable organizations through donating a portion of sales. - **Long-lasting Natural Fragrances:** Innovation opportunity for brands to develop natural fragrances that can last all day without artificial ingredients. ### Who This Affects Most - **Cosmetics Industry:** Cosmetics companies have the potential to create and market natural and sustainable products that support the skin and contribute to philanthropic causes. - **Philanthropy Industry:** Philanthropic organizations can partner with brands to create mutually beneficial campaigns that encourage consumers to support charitable causes through their purchases. - **Fragrance Industry:** Opportunity for fragrance companies to develop innovative long-lasting natural fragrances that provide an alternative to artificial scents. ## Related on Trend Hunter - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Plant-Based Body Washes](https://www.trendhunter.com/trends/corpus.md) - [Affordable Plant-Based Body Washes](https://www.trendhunter.com/trends/all-day-fresh-body-wash.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md)