# 90s-Inspired Retro Trainers Lily McMenamy and Axel Arigato Team Up to Explore Motion By Kanesa D | Published 2024-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lily-mcmenamy-1 References: [axelarigato](https://axelarigato.com/women/footwear/sphere) & [axelarigato](https://axelarigato.com/women/footwear/sphere)  Lily McMenamy collaborates with [Axel Arigato](https://www.trendhunter.com/trends/gmbh-and-axel-arigato) for the latest campaign featuring the '90s-inspired Sphere Runner sneaker. Captured by Lara Angelil, the classic silhouette features unique lines showcased in a range of [neutral colorways](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty), including Jade and White, Light Blue and Navy, Beige and Grey, and tonal Grey. Crafted from [Leather Working Group](https://www.trendhunter.com/trends/rag-bone1)-certified leather, the sneaker features honeycomb mesh panels, soft suede, a chunky sole, and metallic accents, embodying Axel Arigato's signature style. The campaign also offers a sneak peek into the brand's Spring/Summer 2024 apparel collection, revealing pieces that embody motion through twisted shirting, cropped silhouettes, and split-hem detailing. The new colorways of the Sphere Runner sneakers can be purchased online on the Axel Arigato website. Image Credit: Axel Arigato ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 58% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **90s-inspired Retro Trainers:** The '90s-inspired Sphere Runner sneaker is a trend that combines retro aesthetics with modern design elements. - **Neutral Colorways:** The range of neutral colorways, including Jade and White, Light Blue and Navy, Beige and Grey, and tonal Grey, is a trend that offers versatile options for consumers. - **Motion-inspired Apparel:** The brand's Spring/Summer 2024 apparel collection, featuring twisted shirting, cropped silhouettes, and split-hem detailing, is a trend that explores motion in fashion. ### Industries Being Reshaped - **Footwear Industry:** The '90s-inspired retro trainer trend presents an opportunity for footwear companies to tap into the nostalgia market and create unique and stylish sneakers. - **Fashion Retail Industry:** The neutral colorways trend provides an opportunity for fashion retailers to offer versatile wardrobe options that can be easily mixed and matched. - **Apparel Manufacturing Industry:** The motion-inspired apparel trend opens up opportunities for apparel manufacturers to experiment with innovative designs and garment construction techniques. ## Related on Trend Hunter - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md)