# Floral Flatpack Light Fixtures The Lily Lampshade by Desinature Can be Loud or Subtle By Meghan Young | Published 2013-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lily-lampshade References: [design-milk](http://design-milk.com/lily-lampshade-by-desinature) & [desinature](http://desinature.com/) The Lily Lampshade vibrantly makes a visual impact as though it were a new bloom. An appropriate followup design from the [Bud Lampshade](http://www.trendhunter.com/trends/bud-lampshade), it could easily be considered one. Since the spring season is finally here, the Lily Lampshade would bring just the right amount of bright and happy colors into the home. Designed by Etienne Esmenjaud, founder of the UK-based design collective Desinature, the Lily Lampshade is conveniently reversible. So when the high of spring and summer has worn off, people can change it up to become a more subtle addition in living spaces. Made out of [FSC](https://www.trendhunter.com/trends/fractal-9)-certified, British-made GFSmith Colourplan paper, a portion of the proceeds from every Lily Lampshade sale goes to tree planting around the world. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Reversible Design:** The trend of reversible design offers opportunities to create products that can be easily changed and adapted to different environments or moods. - **Sustainable Materials:** The use of sustainable materials like FSC-certified paper presents opportunities for eco-friendly innovations in various industries. - **Charitable Collaborations:** Collaborations between businesses and charities can disrupt traditional business models and create products that give back to society. ### Industries Being Reshaped - **Home Decor:** The home decor industry can explore the trend of reversible design to create versatile and customizable products for consumers. - **Paper and Packaging:** The paper and packaging industry can embrace sustainable materials like FSC-certified paper to meet the growing demand for eco-friendly solutions. - **Non-profit Organizations:** Non-profit organizations can collaborate with businesses to create unique products that generate funds for charitable causes. ## Related on Trend Hunter - [Posh Paper Craft-Inspired Lamps](https://www.trendhunter.com/trends/japandi-lamp.md) - [Interactive Blooming Floor Lamps](https://www.trendhunter.com/trends/bloomlight-s-lamp.md) - [Ecological Dual Lampshade Designs](https://www.trendhunter.com/trends/air-light.md) - [Blooming Paper Lamps](https://www.trendhunter.com/trends/kazuhiro-yamanaka-tsubomi-lamp.md) - [Artful Portable Lighting](https://www.trendhunter.com/trends/blossom-portable-light.md) - [Plant-Inspired Table Lamps](https://www.trendhunter.com/trends/palmetto-lamp.md) - [Spiky Palm Tree-Inspired Lamps](https://www.trendhunter.com/trends/ceramic-blossom.md) - [Blooming Light Sculptures](https://www.trendhunter.com/trends/bloome.md) - [Aroma Diffuser Lamps](https://www.trendhunter.com/trends/the-lotus-lamp.md)