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# Modern Fairy Tale Fashion
Actress Lily James Channels Cinderella for Saks Fifth Avenue’s Magalog

By Meghan Young | Published 2015-03-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lily-james
References: [fashiongonerogue](http://www.fashiongonerogue.com/lily-james-wears-fairy-tale-fashions-for-saks/) & [saksfifthavenue](http://www.saksfifthavenue.com/)

Lily James is a British actress that may have been known for her role on 'Downton Abbey,' but is now making headlines as Cinderella. Starring in the live action [Disney](https://www.trendhunter.com/trends/disney-wedding-dresses-1) movie, she channels the princess for the spring 2015 cover story of Saks Fifth Avenue’s magalog. Of course, Lily James puts a modern twist on these looks, which is what women will want to emulate.

Posing in studio for photographer Nick Dorey, Lily James was outfitted in a range of [feminine and spring-ready looks](https://www.trendhunter.com/trends/femininity-in-bloom) by stylist Jack Borkett. He pulled pieces from the likes of Chloe, Alberta Ferretti and Dolce & Gabbana. Lily James' wardrobe is full of [prints, textures and pastels](https://www.trendhunter.com/trends/the-lilly-reserve-collection), which is great for warmer weather.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 47% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fairy Tale-inspired Fashion:** There is an opportunity for fashion brands to create clothing lines inspired by fairy tale characters and reinterpret them for a modern audience.
- **Sustainable Fairy Tale Fashion:** Sustainable and ethical fashion brands can tap into the fairy tale trend by promoting eco-friendly materials and production methods.
- **Virtual Fairy Tale Wardrobe:** Virtual reality and augmented reality can be incorporated into fashion retail to allow customers to try on and purchase fairy tale-inspired clothing without leaving home.

### Industries Being Reshaped

- **Fashion:** Fashion brands can capitalize on the popularity of fairy tale-inspired clothing and accessories.
- **Film and Entertainment:** Film and TV producers can incorporate more modern versions of fairy tale characters to inspire fashion and style trends.
- **Technology:** Fashion and technology companies can collaborate to create innovative virtual reality and augmented reality experiences for customers to try on and buy clothing inspired by fairy tales.

## Related on Trend Hunter

- [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md)
- [Couture Collector Dolls](https://www.trendhunter.com/trends/viktorrolf-x-disney.md)
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- [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)
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- [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md)
- [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)
- [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md)
- [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md)
