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# Sizzling Scarlet Style
Lily Cole is a Luscious Lady in Red for Guy Aroch in Harper's Bazaar UK

By Marissa Brassfield | Published 2009-09-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lily-harpers-bazaar-uk-guy-aroch
References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/lily-cole-by-guy-aroch-for-harpers-bazaar-uk-october/) & [harpersbazaar](http://www.harpersbazaar.co.uk/)

If 'Lily' in Harper's Bazaar UK is any indication, this season is a great one to be a redhead. This sizzling editorial shot by Guy Aroch features Lily Cole in a wide variety of [crimson outfits](https://www.trendhunter.com/trends/eva-green). Whether she's wearing a [red satin gown](https://www.trendhunter.com/trends/alessandra-rich) or a plunging [Jessica Rabbit-esque dress](https://www.trendhunter.com/trends/selkies-the-libertine-collection), Lily Cole definitely brings the heat and showcases her versatility as a model.

Check out the gallery above for more images of Lily Cole in 'Lily' for Harper's Bazaar UK's October issue in the gallery above.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Redhead Fashion:** Opportunities for inclusion of more redheaded models in fashion industry.
- **Scarlet Marketing:** Innovations in marketing strategies that feature more scarlet content.
- **Crimson Photography:** Development of new photography techniques that enhance crimson shades.

### Where This Applies

- **Fashion:** Fashion designers should expand their catalogs to include a variety of redhead models.
- **Advertising:** Advertising agencies could develop more marketing strategies that feature red shades to appeal to consumers.
- **Photography:** Photographers could use more advanced techniques to enhance crimson shades in their work.

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