# Video Fashiontography Nick Knight's Shoot of Lily Donaldson for Vogue By Elsa Blaine | Published 2009-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lily-donaldson-nick-knight-vogue References: [vogue](http://www.vogue.co.uk/news/daily/090206-marchs-vogue-cover-shoot-by-nick-k.aspx) This flirty fashion video titled ‘Fringed’ is the latest from photographer Nick Knight and features a lovely Lily Donaldson. The shoot included clothing from [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), Balenciaga, Christian Louboutin, and Alexander McQueen. The high energy clip was the result of the work the pair did for the UK [Vogue](https://www.trendhunter.com/trends/vogue-singapore) March 2009 cover. Knight believes that with today’s digital technology, “[fashion film](https://www.trendhunter.com/trends/the-tiger) is the new fashion photography.” With the growth of online magazines he is likely correct in his assumption, as the video is very enticing. I can’t wait to see what still ends up on the cover. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fashion Film:** Fashion film is disrupting the traditional fashion photography industry by combining digital technology with high-energy visuals. - **Online Magazines:** The growth of online magazines is creating new opportunities for visual storytelling and immersive fashion experiences. - **Video Advertising:** Video fashiontography is opening up innovative advertising possibilities by captivating audiences with engaging fashion videos. ### Industries Being Reshaped - **Fashion Photography:** The fashion photography industry needs to adapt to the rise of fashion film as a new way of showcasing brands and products. - **Fashion Publishing:** Online magazines are revolutionizing fashion publishing, demanding new strategies for content creation and distribution. - **Advertising:** Brands can tap into the power of video fashiontography to create captivating and innovative advertising campaigns. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)