# Windswept Summer Editorials The Lily Donaldson Muse 26 Photoshoot Highlights Wild Hair By Jordan Sowunmi | Published 2011-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lily-donaldson-muse-26 References: [zac-fashion](http://zac-fashion.com/lily-donaldson-by-matt-irwin-for-muse-26-summer-2011) & [readmuse](http://www.readmuse.com/) The Lily Donaldson Muse 26 shoot features the results of a editorial which deftly captures all the joy and fun of a summer's day while completely indoors. The Lily Donaldson Muse 26 shoot was shot by Australian fashion photographer Matt Irwin and features the 24-year-old model in a series of gorgeous, effervescent outfits. Donaldson displays true star power by looking dominating, alluring and confident in each shot. Her hair is [wildly teased and stylishly unkempt](https://www.trendhunter.com/trends/contemporary-femininity), giving the shoot the air of spontaneity and excitement. Her outfits alternate between the standard classy with a dash of danger (black and white fur sweater combined with a pink boa) and the unabashedly sexy ([multicolored skirt bottom and blue bra](https://www.trendhunter.com/trends/lorette-springsummer-collection)), but each shot is undoubtedly powered by Donaldson's powerful and expressive face and stunning body type. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Indoor Summer Photo Shoots:** There is an opportunity to innovate by creating indoor photo shoots that capture the essence of outdoor summer fun. - **Wildly Teased Hair:** With the popularity of the messy hair look, there is an opportunity for hair products and tools that help achieve the wildly teased effect seen in the shoot. - **Alluring Confidence:** There is an opportunity for fashion companies to create designs that give women the alluring confidence displayed by Lily Donaldson in the shoot. ### Who This Affects Most - **Fashion Photography:** Innovative and creative photographers have the opportunity to create unique and exciting photo shoots that capture the spirit of summer indoors. - **Hair Products:** Hair product manufacturers have the opportunity to create products that help achieve the wildly teased hair look seen in the shoot. - **Women's Fashion:** Fashion designers have the opportunity to create designs that give women the same alluring confidence and power displayed by Lily Donaldson in the shoot. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)