# Sapphic Model Behavior The Lily Donaldson and Anja Rubik Allure September 2010 Spread By Vittoria Natarelli | Published 2010-08-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lily-donaldson-and-anja-rubik-allure-september-2010 References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2010/08/lily-donaldson-and-anja-rubik-allure.html) & [allure](http://www.allure.com/) The Lily Donaldson and Anja Rubik Allure September 2010 spread features the models looking ultra sapphic and sexy. Photographed by Mario Testino, the shoot captures the women up-close and gets personal. The Lily Donaldson and Anja Rubik Allure September 2010 'Multiple Personalities' spread proves the fact that everything is better when you do it together. Check out this wicked spread in the featured gallery. **Implications** - One of the best ways for a company to increase brand awareness of their products is by [shooting an advertising campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) that features heavy sex appeal. [Sexually charged ads](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) draw attention immediately from fans of the brand as well as detractors, and stand a good chance of attracting interest from media outlets and controversy seekers -- all of which keeps a brand on the lips and mind of consumers. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Sexualized Advertising:** The success of sexually charged ads draws attention from fans and detractors alike, making it an effective strategy to increase brand awareness. - **Collaborative Shoots:** Brands can explore the concept of multiple models or influencers working together to create unique and attention-grabbing content. - **Personalized Photography:** Capturing models up-close and getting personal in photo shoots creates an intimate connection with the audience, which could be leveraged by brands to enhance brand loyalty. ### Where This Applies - **Fashion:** Fashion brands can explore sexually charged advertising campaigns to increase brand awareness and generate buzz. - **Beauty:** Beauty brands can collaborate with multiple models or influencers to create visually stunning and attention-grabbing content for their marketing campaigns. - **Photography:** The trend of capturing models up-close and getting personal in photography opens up opportunities for photographers to create unique and intimate image experiences for their clients. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)