# Cross-Generational Festival Experiences Lily di Costanzo Brings Her Grandmother to an EDM Festival By Meghan Young | Published 2016-04-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lily-di-costanzo References: [refinery29](http://www.refinery29.com/edm-beyond-wonderland-grandma) When it comes to hanging out with the grandparents, tea and biscuits often come to mind -- but not for Lily di Costanzo, at least not this time. After going down the rabbit hole of [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) memories, this writer realized she was nostalgic for her teen years, specifically those spent at music festivals. She wanted to recapture the feelings by attending an EDM festival with a newbie: her grandmother. What looks like an amazing experience, Lily di Costanzo and Grammy Annette exposed themselves to a whole new side of life by essentially putting themselves in each others shoes. Although Lily was naturally protective, she writes, "[Grammy] traveled the world and raised her four daughters to embrace feminism and tolerance way before my generation took up the cause." Essentially realizing, Grammy can take care of herself. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### What Makes This Trend Stand Out - **Intergenerational Festival Attendance:** Opportunities exist to create festival experiences that appeal to multiple generations. - **Nostalgia Turned Innovation:** Brands can leverage nostalgia to create unique and memorable experiences that bridge generation gaps. - **Unexpected Pairings:** Creating events that bring together unlikely companions can lead to innovative and exciting outcomes. ### Sectors Adopting This - **Music Festivals:** Music festival organizers can consider ways to create cross-generational experiences that appeal to both seasoned attendees and newcomers. - **Tourism:** Travel companies can offer packages that allow families to share unique experiences like attending festivals together. - **Branding and Advertising:** Companies can use intergenerational experiences to market products or services that appeal to wider audiences across age demographics. ## Related on Trend Hunter - [Multi-Generational Travel Deals](https://www.trendhunter.com/trends/grans-go-free.md) - [Senior Cabaret Shows](https://www.trendhunter.com/trends/festival-of-chichester.md) - [Gen Z Crafting Events](https://www.trendhunter.com/trends/crafternoon.md) - [Club-Culture-Inspired Cheese Events](https://www.trendhunter.com/trends/cheese-rave.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Multi-Generational Vacation Packages](https://www.trendhunter.com/trends/multigenerational-vacations.md) - [Women-Targeted Cannabis Retreats](https://www.trendhunter.com/trends/cannabis-retreat.md)