# Edgy Collegiate Fashion Lily Collins is the Cover Stars for the Latest Issue of ASOS Magazine By Meghan Young | Published 2014-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lily-collins References: [fashiongonerogue](http://www.fashiongonerogue.com/lily-collins-stars-asos-talks-style-meeting-karl-lagerfeld/) & [us.asos](http://us.asos.com/) It's back to school season and American actress Lily Collins is out to help girls get the right look down pat for the fall season. Adopting a collegiate style complete with plaid skirts and letterman jackets, Lily Collins manages to give the look an edgy twist, with the help of a stylist, of course. Sporting a blunt bob and her signature bold brows, Lilly Collins says, "I own very few designer pieces, I want to collect them over the years. I’m not the type of person who buys a whole collection when it comes out. I want to make sure it’s something I’m going to love for a while. I get lent things, so experiment with my style that way, but ultimately I spend most of my money on vintage and high street.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collegiate Streetwear:** The trend of combining classic collegiate outfits with streetwear elements can appeal to younger customers who value both comfort and nostalgic style. - **Sustainable Fashion:** The increasing consumer demand for sustainable fashion can push retailers to incorporate eco-friendly materials and vintage clothing pieces in their collections. - **Personalized Styling:** The rise of subscription-based styling services offers a convenient, customized and affordable way for consumers to have access to a personal stylist while discovering new brands and styles. ### Who This Affects Most - **Fashion Retail:** Retailers can adopt sustainable fashion practices and offer personalized styling services to appeal to younger, style-conscious consumers who value social and environmental awareness. - **Subscription Services:** Subscription-based fashion styling services can disrupt the traditional brick-and-mortar business model by offering personalized online styling options and reducing customer acquisition costs. - **Vintage Resellers:** Vintage clothing shops and online re-sellers can cater to the growing demand for eco-friendly and unique fashion pieces by offering curated collections of vintage and thrifted clothing items. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Versatile FW24 Apparel Collections](https://www.trendhunter.com/trends/shein-x-carly-lawrence.md)