# Surreal Office-Inspired Fashion Ads The Lily China Spring 2014 Campaign Stars Barbara Palvin By Meghan Young | Published 2014-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lily-china-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/barbara-palvin-fronts-lily-china-spring-2014-campaign/) & [lillychina](http://www.lillychina.com/) Clearly appealing to the business in businesswomen, the Lily China Spring 2014 ad campaign showcases a slew of [office-appropriate ensembles](https://www.trendhunter.com/trends/after-hours-collection) that nevertheless don't compromise a woman's style or [femininity](https://www.trendhunter.com/trends/femininity-in-bloom). Full of [bright pastel colors](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), smart tailoring and just the right amount of leg action, the looks will undoubtedly turn heads with the right amount of respect and appreciation. The Lily China Spring 2014 ad campaign stars top model Barbara Palvin. The Hungarian beauty travelled to Singapore to pose in front of photographer John Wright's lens. Surreally interacting with giant a typewriter, pen and clock, the face of L’Oreal is given an additional playful element that helps to lighten up these looks even more. There is no way that the outfits can be deemed stuffy, which is perfect for the season of renewal. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Office-inspired Fashion:** Disruptive innovation opportunity: Develop new office-appropriate ensembles that prioritize comfort and style for working women. - **Bright Pastel Colors:** Disruptive innovation opportunity: Create a new line of fashion accessories that incorporate bright pastel colors, offering a fresh and vibrant look for any outfit. - **Playful Fashion Elements:** Disruptive innovation opportunity: Introduce interactive fashion elements, like giant objects, that add an element of surprise and playfulness to fashion campaigns. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics and materials for the fashion industry, catering to the growing demand for ethical fashion. - **Advertising:** Disruptive innovation opportunity: Explore new immersive technologies, such as augmented reality, to create interactive and engaging advertising campaigns for fashion brands. - **Photography:** Disruptive innovation opportunity: Develop innovative photography techniques and equipment that capture unique perspectives and create surreal visuals for fashion campaigns. ## Related on Trend Hunter - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md)