# Autonomous Videographer Drones The Throw-And-Shot Lily Camera Follows You to Create HD Videos By Laura McQuarrie | Published 2015-05-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lily-camera References: [digitalbuzzblog](http://www.digitalbuzzblog.com/introducing-lily-the-throw-and-shoot-camera-drone/) & [youtube](https://www.youtube.com/watch?v=4vGcH0Bk3hg) The Lily Camera is a drone that's set to replace point-and-shoot cameras by being the first "throw-and-shoot" model. As much as it sounds crazy to toss a camera into the air to activate it, that's exactly what's required to automatically kick-start the Lily Camera. Once the drone has caught some air, it powers up and begins to follow the user around for the purposes of [capturing HD video content](https://www.trendhunter.com/trends/insta360-ace-pro-2). As far as who Lily knows who to follow, it's as simple as carrying around the accompanying tracking device. This is ideal for documenting high-energy sports like snowboarding, biking and running, as well as watersports, since Lily is [waterproof](https://www.trendhunter.com/trends/hoverair-aqua) and can go where some other cameras just simply can't. For these purposes, the camera was designed to be [ultra portable](https://www.trendhunter.com/trends/dji-neo), capable of fitting into most backpacks. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 73% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Autonomous Videographer Drones:** The rise of autonomous videographer drones presents opportunities for innovating in the field of aerial photography and videography. - **Throw-and-shoot Cameras:** The emergence of throw-and-shoot cameras like the Lily Camera opens up possibilities for disrupting the point-and-shoot camera industry. - **Portable Action Cameras:** The demand for portable, waterproof action cameras, such as Lily, suggests a market for innovative solutions in the sports and adventure industry. ### Industries Being Reshaped - **Aerial Photography and Videography:** Autonomous videographer drones like Lily offer disruptive innovation opportunities in the aerial photography and videography industry. - **Consumer Electronics:** The introduction of throw-and-shoot cameras creates potential for disruptive innovation in the consumer electronics industry. - **Sports and Adventure:** The demand for portable action cameras for documenting high-energy sports and adventures presents opportunities for disruptive innovation in the sports equipment industry. ## Related on Trend Hunter - [Multi-Mode Camera Drones](https://www.trendhunter.com/trends/multimode-camera-drones.md) - [Hovering Selfie Drone Cameras](https://www.trendhunter.com/trends/camera-x1.md) - [Waterproof Self-Flying Drones](https://www.trendhunter.com/trends/hoverair-aqua-drone.md) - [Social Media Video Drones](https://www.trendhunter.com/trends/snap-pixy.md) - [Modular Self-Flying Drones](https://www.trendhunter.com/trends/hoverair-x1-pro.md) - [Foldable Camera Drone Units](https://www.trendhunter.com/trends/dji-1.md) - [Solo Traveler Photography Drones](https://www.trendhunter.com/trends/oppo-levi-drone-concept.md) - [Gesture-Controlled Streaming Cameras](https://www.trendhunter.com/trends/obsbot-tail-air.md) - [Lightweight 360-Degree Action Cameras](https://www.trendhunter.com/trends/insta360-x4-air.md)